Doctor Genius Marketing (L)
Providing in-depth, resourceful articles on all things from Dental and Healthcare Marketing topics, Webinars, Podcasts, and Customer Success Stories
Resources / Author / Doctor Genius Marketing (L)
All Posts By Doctor Genius Marketing (L)
Digital Marketing
Biggest Landing Page Mistakes Medical Practices Make
Once upon a time healthcare providers could count on word of mouth and referrals to attract new patients. Today, however, [More..]
Digital Marketing
Digital Marketing 101: Bounce Rate Explained
SEO is a science, and a lot goes into ensuring your website not only ranks in searches, but ranks well. [More..]
Digital Marketing
10 Tips for Turning Website Visitors into New Patients
Your website is where many potential patients will get their first impression of your medical practice. Because of this, quality [More..]
Digital Marketing
The Most Important Things Google Analytics Can Tell Doctors
A modern, vibrant website full of great SEO for doctors is a strong start for attracting new patients. However, no [More..]
Digital Marketing
5 Things Your Front Office Staff Does That Loses Patients
You spend money to increase patient retention, create marketing campaigns, generate leads, and get new patients in the door. According [More..]
Digital Marketing
The Importance of Patient Loyalty for a Dental Practice
When it comes to things that could make or break a dental practice, patient loyalty is critical. Your practice’s profitability [More..]
Digital Marketing
Helping Patients Keep Their Dental Appointments
Cancellations and no-shows are some of the most costly and frustrating challenges that small dental practices face on an ongoing [More..]
Genius Lab
Doctor Genius Joins the 2023 Southwest Dental Conference
Doctor Genius is excited to join the 2023 Southwest Dental Conference (SWDC) from August 25th to the 26th at the [More..]
Digital Marketing
TLDR: Ideal Post Lengths for the Top Social Media Platforms
Many social media platforms have a specific limit on how many characters you can include in a post. However, the [More..]
Digital Marketing
5 Marketing KPIs You Medical Practice Needs to Track
Tracking key performance indicators is a vital assessment of online medical marketing practices. These KPIs will let you know if [More..]
Digital Marketing
Paid Search or Organic Search: What Should Healthcare Websites Do?
Once upon a time, the local doctor was the only doctor, as far as residents of a community were concerned. [More..]
Digital Marketing
7 Ways Your Practice Can Build Authority Through Blogging
If blogging is not part of your content management for healthcare strategy, it is time to change that. Blogging can [More..]
Digital Marketing
Healthcare Website: Optimizing Video for SEO
A powerful tool in online medical marketing that can help your practice attract and retain patients is video marketing. This [More..]
Digital Marketing
What Does Success Look Like for a Healthcare Blog?
When it comes to content management for healthcare, an organization’s blog is an ideal platform to strengthen and support your [More..]
Digital Marketing
SEO-friendly Medical Videos for Social Media
Most business owners are probably familiar with the need for effective website search engine optimization. However, creating SEO-friendly medical videos [More..]
Digital Marketing
Must Haves for a Medical Practice Site to be Mobile Friendly
Mobile marketing statistics show that 54.8 percent of website traffic around the world came from someone using a mobile device in the [More..]
Digital Marketing
How Dentists can Reduce Cancellations and No-Shows for Appointments
Dealing with no-shows or canceled appointments can help save your dental office thousands of dollars each year. In addition to [More..]
Digital Marketing
Healthcare Blogging Tips: Rules for Using Sources
Including a blog on your company site can be an effective way to improve your medical SEO and attract more [More..]
Digital Marketing
10 Ways to Generate Healthcare Blog Ideas
Consistent blogging is an important part of content management for healthcare; however, sometimes it can be difficult to come up [More..]
Digital Marketing
Dental Marketing: Importance of Creating a Brand
Trust is one of the most important things for any dental office to build with patients. Many people have anxiety [More..]
Digital Marketing
Dos and Don’ts of CTAs (Calls To Action)
You have been working hard on your medical marketing, search engine optimization, and other strategies to get more traffic to [More..]
Digital Marketing
10 Things Every Healthcare Website Must Have
It goes without saying that your healthcare practice needs a website. Whereas not too long ago referrals were the number-one [More..]
Digital Marketing
Dental Practices: Defining Your Online Target Market
One critical component to dental practice growth is effective online dental marketing. Creating a strong marketing campaign can hinge on [More..]
Digital Marketing
How to Use Google Alerts to Monitor Your Practice’s Online Reputation
Managing your online reputation is one of the most important aspects of online medical marketing. While it is true that [More..]
Digital Marketing
10 Reasons Your Practice Needs a Mobile Friendly Site
In today’s market, it is not enough to rely on a desktop site to attract new visitors and patients. When [More..]
Digital Marketing
Black Hat vs White Hat SEO
In an attempt to improve user experience by reducing — if not flat-out eliminating — the number of spammy search [More..]
Digital Marketing
How Doctors Can Encourage Positive Word-of-Mouth and Reviews
In spite of all of the resources available to a medical marketing agency, few things can rival positive word-of-mouth marketing [More..]
Digital Marketing
The Basics of Optimizing for Voice Search
With the popularity of voice-operated assistants, such as Alexa and Siri, on the rise, medical SEO is no longer just [More..]
Digital Marketing
Have You Heard of Barnacle SEO?
Regardless of the size of your practice, you may find it difficult to rank for some of the most used [More..]
Digital Marketing
How Doctors Can Use Google Trends for Keyword Research
Google Trends is a wonderful business tool, especially in the area of healthcare keyword marketing. According to statista.com, Google absorbs [More..]
Digital Marketing
Keeping Your Website Simple and Easy to Navigate
Successful medical digital marketing requires keeping your website simple and easy to navigate, which improves search engine optimization and reduces the bounce rate. [More..]
Digital Marketing
Helpful Free Tools for Improving Your Practice’s Website
Having the right tools can help you work smarter rather than harder. This is true in most aspects of business, [More..]
Digital Marketing
What Every Healthcare Website Must Have
With more people than ever turning to the internet to find their healthcare providers, website design for doctors has become [More..]
Digital Marketing
What Is E-A-T and Why Is It Important to a Medical Practice’s Website
E-A-T is an easy way to remember the most important aspects of website success for medical SEO: expertise, authority, and [More..]
Digital Marketing
A Hashtag Strategy For Your Healthcare Practice
When the term “hashtag” started floating around Twitter in 2007, you may have laughed at millennials’ repurposed use of the [More..]
Digital Marketing
What Happens When Patients Turn to ‘Doctor Google’
Once upon a time, when patients had questions regarding their health, the first people they would turn to were their [More..]
Digital Marketing
Healthcare Marketing 101: Inbound and Outbound
If you are working on a medical marketing strategy for your healthcare practice, it is important to use both inbound [More..]
Digital Marketing
7 SEO Practices That Are Outdated
There are thousands of healthcare providers in the United States competing for the same pool of customers. Effective marketing is [More..]
Digital Marketing
Doctors: Update Your Info on These Online Sites
Medical marketing involves having a robust online presence so that your practice is visible and easily findable on the web, [More..]
Digital Marketing
Tips for Taking the Stress Out of Regular Blogging
Running a healthcare practice is a tough job. Adding regular blogging to your list of duties may seem overwhelming; however, [More..]
Digital Marketing
10 Branding Mistakes for Healthcare Practices to Avoid
When building a public image for your healthcare practice, using the right medical branding is critical. However, digital marketing techniques [More..]
Digital Marketing
Barriers to Going Digital With Your Dental Practice
As technology continues to evolve, dentists must consider how they can adapt to the digital world. Analog processes can be [More..]
Digital Marketing
Reasons to Go Digital With Impressions
Healthcare practice advice for a dental office usually consists of how to implement effective dental office management, provide exceptional customer [More..]
Digital Marketing
Broad vs Long Tail Keywords for Doctors
Keywords are essential for any professional who is online. These specific words or phrases give websites a better chance at [More..]
Digital Marketing
ALT Text Makes a Difference
In digital marketing, SEO best practices must extend beyond the written content on a page. The results of a search [More..]
Digital Marketing
Buying Backlinks: Another SEO Shortcut Not to Take
A strong digital marketing strategy should have an emphasis on SEO, but you should avoid tactics that can end up [More..]
Digital Marketing
Is Your Website Not Drawing New Patients? Try These Things
Having a website for your practice is essential for retaining current patients and attracting new ones. Nowadays when patients have [More..]
Digital Marketing
A Beginners Guide for Doctors About Reading Google Analytics
As you try to manage SEO and online marketing for your practice, Google Analytics is an extremely valuable tool. It [More..]
Digital Marketing
The Importance of Providing Patient Education Through Your Website
When it comes to content marketing for doctors, using search engine optimization tools is a useful strategy for raising your website’s profile [More..]
Digital Marketing
The Importance of Brand Authenticity in Healthcare Marketing
Many people say that the healthcare industry has been the target of consumerization, but what exactly does that mean? In [More..]
Genius Lab
Doctor Genius at the 98th Annual Greater New York Dental Meeting
Doctor Genius is excited to participate in the 98th Annual Greater New York Dental Meeting (GNYDM) from November 25th to [More..]
Digital Marketing
5 Common Mistakes in Healthcare Marketing
The world of healthcare marketing can be tricky to navigate. In many cases, the formula for success can vary by [More..]
Digital Marketing
Looking For New Patients? Well, Here Are 10 Things They Are Looking For in You
The dental market is highly competitive, and odds are good you spend a significant chunk of change each month on [More..]
Digital Marketing
7 Ways To Boost Patient Loyalty
Attrition rates in the healthcare industry are slowly eating away at the potential revenue streams a company could enjoy. According to [More..]
Digital Marketing
7 Dental Blog Post Topics That Get The Clicks
A successful dental practice must implement a variety of effective marketing strategies to stand out in a competitive field. One [More..]
Digital Marketing
SEO: Ranking Factors Healthcare Professionals Should Know for Their Websites
How well your site ranks in search results is not only an important factor for how likely a customer is [More..]
Digital Marketing
Things That Make Searchers Bounce
Creating an attractive and engaging website for your clinical practice can reduce your bounce rate, which is the percentage of site [More..]
Digital Marketing
How Do Most People Like To Communicate With Their Doctor and Why
Whether you want to increase engagement, improve the patient experience, or make healthcare more accessible for residents of your community, [More..]
Digital Marketing
The Value of Using Photos From Your Actual Practice Over Stock Photos
One of the most important factors in attracting new patients to your practice is authenticity. People are searching for a [More..]
Digital Marketing
Why an Automated Patient Reminder System is a Must-Have
Doctor appointments are sometimes made months in advance, and it can be a lot to ask a patient to remember [More..]
Digital Marketing
7 Ways Medical Practice Websites Can Get More Backlinks
Creating a quality backlink portfolio is an excellent way to boost your SEO ranking in healthcare. Because the content of [More..]
Digital Marketing
Setting SMART Online Marketing Goals for a Healthcare Practice
Key performance indicators are an integral component of any successful business plan. Without KPIs, you have no way to gauge [More..]
Digital Marketing
Finding a Doctor Online: An Inside Look
Marketing to patients online has never been more important in an age where, according to a report by Datareportal.com, 81% of [More..]
Digital Marketing
5 Things Successful Medical Blogs Do
Blogging is a great way to establish content marketing for doctors. With more people using the web to book appointments [More..]
Digital Marketing
Writing for Your Patients’ Reading Level
When marketing to patients online, one important best practice is to write to your patients’ reading level. The problem is, [More..]
Digital Marketing
7 Tips For Your Healthcare Practice’s Long-Term Content Strategy
Creating a content strategy for your healthcare practice is a great first step in creating a successful business model, but [More..]
Digital Marketing
The Value of a Strong Online Presence for Doctors
Establishing a strong digital presence should be a part of every medical professional’s plan for marketing to patients online. The [More..]
Digital Marketing
Choosing the Right Patient Reminder Software
When a patient arrives late to an appointment or misses it altogether, it can disrupt service for others and have [More..]
Digital Marketing
How Barnacle SEO Can Help Small Practices
SEO is a crucial aspect of any small practice’s marketing technique. Implementing important keywords that patients may search online for, [More..]
Digital Marketing
A Quick Guide to Promoting Your Medical Blog on Social Media
Today’s digital age means that social media plays a huge role in online marketing, even for medical professionals and bloggers. [More..]
Digital Marketing
How to Use Story Telling in Your Blog Writing
A great blog does not just spew useful information at its readers, even if the writer is only trying to [More..]
Digital Marketing
Avoiding Plagiarism in Medical Blogs
Using someone else’s ideas, words, or other intellectual property and taking credit for them is called plagiarism. Whether this happens [More..]
Digital Marketing
7 Tips for Finding Fresh Ideas for Your Healthcare Blog
In today’s market, your medical practice needs a digital marketing strategy. One of the critical components of healthcare marketing is [More..]
Digital Marketing
SEO Basics: Overview of the Three Main Types
While there are different types of search engine optimization, all have the same goal of optimizing your website to improve [More..]
Digital Marketing
Meta Tag Musts for Medical Practices
When you think about the medical SEO strategy for your practice, meta tags are a critical component to keep in [More..]
Digital Marketing
Getting Your Dental Practice Into the Google Answerer Box Spots
If you have done a Google search recently, odds are good you have seen the answer box pop up in [More..]
Digital Marketing
Top 5 Blogging Mistakes Medical Practices Make
Blogging is a critical part of online medical marketing. It gives professionals the opportunity to connect with patients on a [More..]
Digital Marketing
10 Website Speed and Performance Tools
When it comes to your practice’s webpage, website speed is critical. While it can be easy to focus all your [More..]
Digital Marketing
Cliches to Avoid on Healthcare Websites
You are probably familiar with some of the many clichés used in the online healthcare sector. In fact, website design [More..]
Genius Lab
CDA Presents the Art and Science of Dentistry, Coming to Anaheim on May 12th, 2022
The California Dental Association (CDA) presents finally returns to Anaheim, California, for an in-person showing. Don’t forget to mark your [More..]
Digital Marketing
7 Web Design Mistakes Doctors Make
A website is a fantastic way to get new patients in the door of your practice. Many medical practices are [More..]
Digital Marketing
How Mobile Sites Are Falling Short
Mobile traffic has increased greatly over the past decade due to the number of people who have smartphones and other [More..]
Digital Marketing
Black Hat SEO and Why It Does Not Work
Black hat SEO is the practice of manipulating a search engine through certain tactics incorporated into your website. This practice [More..]
Digital Marketing
Protecting Your Practice Against Defamatory Reviews
The words some people write online may be harsh and, if written by someone from your practice, may need to [More..]
Digital Marketing
How Photos Can Slow Down Your Website
The speed of your website can make or break the amount of online traffic you receive. For successful medical online [More..]
Digital Marketing
Steering Patients Toward a Practice’s Positive Online Reviews
Positive online reviews are one of the strongest tools in your online patient marketing toolbox. Choosing a new doctor or [More..]
Digital Marketing
Your Social Media Should Not Be All About Selling
When it comes to medical marketing, many practices are unsure of how to make the most of social media platforms. [More..]
Digital Marketing
Writing for the Short Online Attention Span
Too much information available online translates into less time spent reading any one thing. With so many options, people do [More..]
Digital Marketing
An Overview of Popular Physician Review Sites
If review sites are not part of your online patient marketing strategy, they should be. Review sites offer a convenient [More..]
Digital Marketing
Basics of Writing for Video
Adding video to your medical online marketing strategy allows you to connect with potential and current clients on a more [More..]
Digital Marketing
Pinterest Posting Tips for Dentists
While once a small, obscure online site, Pinterest is now one of the main social media giants. Just as you [More..]
Digital Marketing
How to Encourage Patients to Leave Positive Online Reviews
Due to increasing popularity, online reviews and the impact they have on patients and practices have been widely studied. According [More..]
Digital Marketing
5 Outdated SEO Practices
While SEO will always play a key role in digital marketing, the strategies to effectively drive traffic to your website [More..]
Digital Marketing
Google Core Updates and How They May Affect Healthcare Websites
While there are several different search engines that patients may use to visit your website, most people center SEO changes [More..]
Digital Marketing
Do PPC Campaigns Help a Website Rank Higher?
Although some companies may wish they could pay Google to increase their rankings, many others are relieved this isn’t possible. [More..]
Digital Marketing
PPC, YMYL, EAT and other SEO Acronyms You Should Know
The world of content marketing is full of acronyms that, unless you are part of the industry, are not so [More..]
Digital Marketing
Maintaining Brand Consistency Online for Your Medical Practice
At the base of every successful online marketing campaign is a well-built brand. Without a clear identity and consistency in [More..]
Digital Marketing
5 Reasons Your Healthcare Website May Be Running Slow
One crucial element to consider when looking at a website design for doctors is speed. A web page that loads [More..]
Digital Marketing
Effective Use of Photos on a Medical Practice Website
Visuals are one of the most important components of any website. A great design and eye-catching photos are key in [More..]
Digital Marketing
The Follow-Unfollow Method: Why Your Practice Should Not Use It
From purchasing followers on Instagram to utilizing engagement bots, there are dozens of black hat techniques for growing a following [More..]
Digital Marketing
A Patient Referral Program For Your Dental Practice
For many dental practices, positive word of mouth from current clientele is one of the main ways people are introduced to a [More..]
Digital Marketing
How to Use Instagram Stories for Your Healthcare Practice
In the last decade, social media has become key for online medical marketing. Instagram is one platform that can connect [More..]
Digital Marketing
Why Google Reviews Are More Important for Your Medical Practice Than Yelp Reviews
You know that online reviews are a crucial component of your medical PR strategy. However, did you know that the [More..]
Digital Marketing
A Quick Guide to Finding Credible Sources for a Medical Blog
A successful medical blog requires original content, tactful SEO for doctors, and a user-friendly layout, but none of that matters if [More..]
Digital Marketing
How to Write Healthcare Website Content For Local SEO
As a healthcare provider, you want to attract as many patients as possible with a strong online presence. Local search [More..]
Digital Marketing
Thinking of Buying Followers on Instagram? Think Again.
We get it — building a following on Instagram is not easy. You need followers to gain followers: The more followers [More..]
Digital Marketing
Why Dental Practices Should Promote on Pinterest
Pinterest is a social media network that allows users to share ideas and explore other users’ content through images. Users [More..]
Digital Marketing
5 Keyword Tips for Small Businesses
Every business that is online needs a good keyword marketing strategy to get off the ground. Online competition can be [More..]
Digital Marketing
How Does Google Determine Authority in Search Results?
Authority plays a major role in the success of your website. Google uses it to determine the value of your [More..]
Digital Marketing
How to Prevent Keyword Cannibalization on Your Medical Practice’s Website
When you set out to create an effective medical SEO strategy, keywords are probably at the top of your list. Keywords allow [More..]
Digital Marketing
Anatomy of a Successful Medical Blog
Incorporating a blog into any medical practice is a great way to attract new patients and increase traffic to a [More..]
Digital Marketing
Major Signs That Your Medical Practice’s Website Needs an Update
Medical SEO has become a huge part of any practice’s online presence and appeal. Incorporating SEO tactics into your website [More..]
Digital Marketing
Website Design Tips for a Practice With Multiple Locations
If your medical or dental practice has multiple locations, you need to put extra care into its website design to [More..]
Digital Marketing
5 Questions To Ask About Your Medical Practice’s Website
Medical practices of all types have found it beneficial to devote time and resources to website design for doctors. With [More..]
Digital Marketing
Organic Reach on Social Media: Why Is It So Low and What Can You Do About It?
Whether your practice is on Facebook, Instagram, Pinterest, or Twitter, you have probably noticed the option to pay for ads. [More..]
Digital Marketing
Paid Search or Organic Search: What Should Healthcare Websites Do?
Once upon a time, the local doctor was the only doctor, as far as residents of a community were concerned. [More..]
Digital Marketing
Important Things to Consider When Buying Medical Malpractice Insurance
According to Expert Institute, plaintiffs in medical malpractice cases received a grand total of $4,031,987,700 in 2018. The average settlement was [More..]
Digital Marketing
Tips for Helping Your Patients Understand Complex Medical Information
Communication between doctors and patients in a medical office can have a tremendous impact on the decisions patients make about [More..]
Digital Marketing
Attention Dentists: 3 Easy Ways to Improve Your Patient Experience
Getting new patients to step through the door of your dental office is only the first step of the process. [More..]
Digital Marketing
4 Tools for Managing Your Medical Practice’s Online Reputation
In a society where an increasing number of people use search engines to find a health care professional, establishing excellent [More..]
Digital Marketing
Staying HIPAA Compliant on Social Media
As a professional in the healthcare field, you are aware of your commitment to your patients and the importance of [More..]
Digital Marketing
5 Tips for Strengthening Your Dental Practice’s Online Reputation
Creating a strong online presence is key to keeping up with current patients and connecting with new ones, but it [More..]
Digital Marketing
4 Tips For Making Your Dentist Office Kid Friendly
When considering ways to make your dental office more profitable and improve your bottom line, you may not have thought [More..]
Digital Marketing
3 Simple Tips for Implementing Barnacle SEO for Your Medical Practice’s Website
Getting your website to rank higher on search engines is one of the most important ways to reach more patients. [More..]
Digital Marketing
Social Media for Your Medical Practice: It Does Not Have To Be a Time Consuming Headache
Reaching out to new clients is part of the standard medical practice PR. Getting new appointments on the books is [More..]
Digital Marketing
Is Your Dental Practice’s Website Mobile Friendly?
Creating a website that looks amazing on a desktop browser feels like a great accomplishment — until you load the [More..]
Digital Marketing
A Quick Guide for Getting Your Dental Practice Started With Google Ads
Some dental practices have yet to make Google AdWords a part of their dental marketing strategy. However, when used strategically, [More..]
Digital Marketing
Boost Your Practice Website’s SEO With a Sitemap
A sitemap of a website can be described as a flow chart diagram, blueprint, or organized list of web pages [More..]
Digital Marketing
What Should Medical Practices Be Posting on Social Media?
Social media has become an integral part of society. A large part of the population partakes in one or more [More..]
Digital Marketing
A Quick Guide to Posting on Social Media for Medical Practices
With online competition at an all-time high, it is imperative that online medical marketing includes social media strategies. Whether you [More..]
Digital Marketing
5 Tips for Promoting Your Dental Practice on Instagram
Promoting your practice in today’s digital age often necessitates planning a dental marketing strategy purely for social media. With approximately one [More..]
Digital Marketing
Crafting Your Patient Satisfaction Survey
A critical element to a successful medical office is the physician/patient relationship. A lack of patient complaints does not always [More..]
Digital Marketing
Patient Retention: How to Seek Feedback From Patients
One of the smartest ways to improve patient retention is to emphasize your strengths and improve areas of weakness. Getting [More..]
Digital Marketing
3 Ways To Set Your Dental Practice Apart
There is no shortage of dentists these days. Every strip mall, office park, and commerce center seem to house at [More..]
Digital Marketing
The Value of Being an Information Resource for Patients
Once upon a time, it was enough for providers to announce their presence in a community, whether through newspaper advertisements, [More..]
Digital Marketing
How To Make Word-of-Mouth Marketing Work for Your Medical Practice
While digital marketing has taken over print advertising, it is not the only way to boost business. Word-of-mouth marketing is [More..]
Digital Marketing
5 Common Mistake That Hurt a Medical Website’s SEO
An optimization strategy for medical practices is a significant investment of both your time and money, so when it fails [More..]
Digital Marketing
Optimizing Your Dental Practice Website for Local SEO
Competition for local dentists can be intense, and using dental SEO can be an effective way to give your practice [More..]
Digital Marketing
Why Healthcare Practices Need To Optimize for Voice Search
Voice assistants have become a big part of the modern world. While one-third of Americans were already using voice search features in [More..]
Digital Marketing
How Social Media Can Improve Your Medical Website’s SEO
Back in 2014, Matt Cutts, a then-member of Google’s search quality team, made waves when he announced that social signals do [More..]
Digital Marketing
How To Use Google Remarketing To Grow Your Practice
In today’s online age, it is almost impossible to reach the greatest number of potential patients for your practice without [More..]
Digital Marketing
Boosting Facebook Posts To Promote Your Medical Practice
Social media is one of the most important and beneficial ways a medical practice can attract new patients and engage [More..]
Digital Marketing
5 Social Media Writing Tips for Medical Practices
In today’s digitally connected world, it is not a question of if you should use social media, but how. Social [More..]
Digital Marketing
5 Reasons to Hire an Online Dental Marketing Consultant
Any dental office management plan requires a solid online marketing strategy to be truly successful. Most patients today spend a good chunk [More..]
Digital Marketing
Make Sure Your Dental Practice Is Covered
Running a dental office takes planning for patients and the practice. Many behind-the-scenes elements need consideration. One of the most [More..]
Digital Marketing
Advice For Overcoming 3 Telemedicine Challenges
Though recent events have forced health care providers and patients to adopt telemedicine more quickly than they would have otherwise, [More..]
Digital Marketing
Choosing the Right Medical Practice Management Software
Healthcare software designed specifically to manage the daily operations of a medical office is called medical practice management software. This [More..]
Digital Marketing
Elements of an Effective Landing Page for Medical Practices
Creating a strong landing page is an effective way to boost any doctor or dental digital marketing campaign and finally [More..]
Digital Marketing
Identifying Decision-Making Units for Patients
In healthcare, as in any industry, the success of your marketing efforts depends largely on your understanding of your target [More..]
Digital Marketing
How Teledentistry Can Improve Your Practice
If your practice has yet to implement teledentistry, there is no better time to start. From improving the access to [More..]
Digital Marketing
How To Improve the Patient Experience
The most vital element in your practice is patient retention. Providing services that enhance the patient experience helps keep current [More..]
Digital Marketing
Reputation Management for Doctors
Less than 10 years ago, approximately 60% of individuals used the internet to find and assess medical providers. By 2016, that percentage jumped [More..]
Digital Marketing
What Are Online Forms and Do I Need Them?
With COVID-19, going contactless with paperless forms has been an important way to help keep patients and staff members safe [More..]
Digital Marketing
Creating an Effective Employee Referral Program For a Medical Office
According to careerbuilder, 88% of employers reported employee referrals ranked higher than all other sources in terms of quality new hires. [More..]
Digital Marketing
The Importance of Having a Social Media Policy for Medical Office Employees
If your healthcare practice does not already have a social media policy in place for employees, it is important that [More..]
Digital Marketing
Is Your Dental Practice Relocating? 5 Tips for Keeping People Informed
While there is likely a lot on your mind if you are going through the process of relocating a medical [More..]
Digital Marketing
How to Balance Sanitization Requirements and Client Appointments
Finding the right balance between following sanitation requirements and scheduling client appointments is crucial as the world recovers from COVID-19. [More..]
Digital Marketing
Keeping Clients In the Loop about Your Office Status
As the world begins to recover from the pandemic, healthcare practices must provide patients with the updates they need to [More..]
Digital Marketing
FAQs About Online Advertising for Medical Practices
In a world where you can buy almost anything online, health care is an anomaly in being one of the [More..]
Digital Marketing
Keyword Marketing for Medical Practices
One of the necessary components to any successful social media marketing campaign according to Forbes is keywords. When potential patients search for [More..]
Digital Marketing
Marketing Management for Healthcare Professionals
Navigating the waters of marketing for healthcare can seem confusing and overwhelming. However, with the right strategy, your practice can [More..]
Digital Marketing
Using Data in Online Medical Marketing
The most effective marketing strategies in today’s world are not the product of chance. Marketing professionals do not just write [More..]
Digital Marketing
4 Methods for Improving a Site’s Organic Ranking
When a search is made in Google, the results that pop up at the top of the page are the [More..]
Digital Marketing
Post Frequency Can Improve Medical SEO Ranking
When researching and developing a marketing strategy for your healthcare website, you are likely to come across the benefits of blogging. [More..]
Digital Marketing
5 Tips For Using Twitter to Increase Traffic to Your Website
For those who are not particularly interested in checking social media every day, diving into the world of Twitter can [More..]
Digital Marketing
Should You Cross-Post on Social Media to Promote a Medical Practice?
Cross-posting can be enticing when you are building your medical practice. It is a way to be more regularly active [More..]
Digital Marketing
Choosing The Right Social Media Channels to Promote a Dental Practice
Back in 2014, Matt Cutts, a former software engineer with Google, informed the world that “social signals do not affect search [More..]
Digital Marketing
Why Have a Social Media Posting Calendar for a Medical Practice?
Social media is one of the largest growing platforms for medical practice marketing. It allows practices to become more visible [More..]
Digital Marketing
Advice for Dealing With Negative Yelp and Google Reviews
You work hard to build a successful medical practice and establish an excellent reputation. In today’s world where many potential [More..]
Digital Marketing
Finding Trusted Dental Lawyers
Although your practice may not currently need the services of a dental lawyer, it can be smart to choose the [More..]
Digital Marketing
Understanding Your Brand
When it comes to having a successful marketing strategy, understanding your medical practice brand is a critical component. Knowing exactly [More..]
Digital Marketing
What You Can Do To Increase Authority
Establishing an authority medical site helps you bring in a steady flow of website visitors who are more likely to [More..]
Digital Marketing
What Is an Engagement Committee?
The purpose of an engagement committee is to create a direct line of communication between you and your employees. This [More..]
General
Copy – AI CT
AI Call Tracking is fundamentally transforming how dentists manage their practices, enabling them to stay ahead by leveraging AI to analyze market trends and patient interactions. This technology facilitates real-time call analysis, automated call scoring, and speech recognition to enhance patient care and operational efficiency. Dentists can now anticipate market shifts, understand patient needs more deeply, and improve satisfaction through detailed analytics and tailored responses. AI's ability to sift through data helps not only in maintaining high standards of patient care but also in optimizing lead generation and marketing strategies, ensuring the practice remains competitive and responsive to patient needs.
Digital Marketing
How Small Practices Handle HR
It can be difficult for small practices to navigate the world of human resources. Having the right human resource standards [More..]
Digital Marketing
Techniques for Having a Zero Balance Office
A zero balance office is one that does not have any accounts payable. You can significantly improve the cash flow [More..]
Digital Marketing
How to Set KPIs for a Medical Practice
Many service providers often measure the success of their businesses using profit and loss statements. While you, as a health [More..]
Digital Marketing
What Is Brand Value?
One of the areas many local medical practices could use help with is knowing the true worth of brand authority [More..]
Digital Marketing
How to Secure a Loan for a Medical Practice
Deciding to strike out and open your own practice may cause excitement and nervousness. It requires planning and money to [More..]
Digital Marketing
Why Google Reviews Can Be More Authentic Than Yelp
The number of reviews on Google far surpasses those on other local review sites. If you are looking to increase [More..]
Digital Marketing
How To Retain Patients
Patient retention is a more significant problem than patient acquisition for many medical practitioners. According to Solution Reach, patient attrition rates [More..]
Digital Marketing
Sources of Positive PR for Small Practices
Engaging in public relations is an excellent way for local organizations to grow and promote their small practice. This strategic [More..]
Digital Marketing
What Is Organic Marketing Growth?
Organic marketing is one of the most effective growth marketing strategies for small practices. This tactic is particularly helpful for [More..]
Digital Marketing
How To Decorate a Dental Office To Calm Patients
Dental office design must fulfill two functions at the same time. While being professional, a dental office should also encourage [More..]
Digital Marketing
What Is Barnacle SEO?
Using the right keywords is important for your business. However, it can be difficult for small and new businesses to [More..]
Digital Marketing
How To Connect To an Audience Through Social Media
It can be difficult to effectively manage your practice’s social media accounts while taking care of patients. Reaching your audience, [More..]
Digital Marketing
Post-COVID Dental Landscape: Competitive Advantages with Digital Marketing
COVID-19 has altered the dental landscape as we know it. The pandemic has forced many dentists to reconsider the future [More..]
Digital Marketing
How To Rank for Virtual Assistants
Although SEO used to only refer to the search engines people interact with when browsing the web, this term has [More..]
Digital Marketing
SEO Value of Listing Your Organization Affiliation
Attracting clients and retaining them is an essential part of any successful practice. Your practice must stand out on the [More..]
Digital Marketing
Barnacle SEO: Linking to Google vs. Yelp
Barnacle SEO refers to the practice of leveraging the authority of top-ranking websites to increase your brand’s ability to rank [More..]
Digital Marketing
Social Media Presence Explained
An essential piece of reaching mobile users and making the most of your digital marketing investment is to build your office social [More..]
Digital Marketing
How To Use Intrinsic Motivation in the Office
Those in office management understand that most people want to do a good job and take pride in what they [More..]
Digital Marketing
5 Cost Accounting Tips for a Medical Practice
Although it is a newer concept, cost accounting can be very beneficial for medical practices of all sizes. Because the [More..]
Digital Marketing
Marketing Funnel for Patients
In general, the marketing funnel describes the process of generating leads and converting them into customers. While you may have [More..]
Digital Marketing
Reducing Days Sales Outstandings for Practices
Typically calculated on a monthly basis, days sales outstanding is something all those in practice management should be aware of. [More..]
Digital Marketing
4 Ways To Improve the Satisfaction of Your Staff
Coming to work should be something employees look forward to — not something they dread — and an employer can [More..]
Digital Marketing
How to Discuss Treatments With Patients
As a dental practitioner, you understand that you may have to deal with cautious patients. Dental healthcare may seem scary [More..]
Digital Marketing
Understanding the Online Conversion Funnel
Search engine optimization techniques and strategies effectively drive traffic to your site to give potential clients an overview of what [More..]
Digital Marketing
SEO vs. SEM
When developing a marketing strategy for your medical practice, you need to consider both SEO and SEM. These terms cover [More..]
Digital Marketing
Techniques for Reducing Bounce Rate
When people visit your website, you want them to stay for as long as possible. When that person leaves without [More..]
Digital Marketing
How To Communicate With Patients Through Your Website
You already have a great website that attracts and engages patients daily, so why not use it to communicate with [More..]
Digital Marketing
Designing a Site for Mobile Users
Learning how to construct a mobile site for your customers is more important now than ever before. According to a [More..]
Digital Marketing
Matching Commonly Searched Questions With Relevant Answers
Many businesses already know to include keywords, title tags, and meta descriptions in their SEO arsenal, but another useful tool [More..]
Digital Marketing
Importance of Discussing Searched Subjects
A major part of creating a successful content marketing strategy lies in researching and developing keywords that are right for [More..]
Digital Marketing
Keyword Research
When using organic content marketing to connect with customers who may be interested in your services, performing ample keyword research is necessary [More..]
Digital Marketing
How To Use Analytics To View Online Ranking
Generating organic results in popular search engines is making it more important than ever for companies to focus on search [More..]
Digital Marketing
Importance of FAQs on Web Pages
Building a practice website for search engine optimization is important. In a world where many consumers and clients rely on [More..]
Digital Marketing
How To Use Content and Structured Data To Reach a Region
To say that the way people search for and access medical advice and treatment has changed in recent years is [More..]
Digital Marketing
Understanding Medical Product Lifecycle
As a medical provider, staying on top of new advances and developments is crucial. Without the requisite knowledge to inform [More..]
Digital Marketing
Pillar Content: What It Is and Why You Need It
As search engines continue to evolve, so should your marketing strategy. By now, you probably already know that content is [More..]
Digital Marketing
How To Build Out Site Architecture
Building a successful and beneficial website, both for your business and clients, requires more than an appealing visual layout. Too [More..]
Digital Marketing
What Is Structured Data
Getting new clients into your practice requires a reboot of traditional marketing thinking. Part of that is building a web [More..]
Digital Marketing
Why Simple and Concise Sentences Matter
Creating valuable website content is a priority for medical practices. Clients rely heavily on reviews and site content when choosing [More..]
Digital Marketing
AI in Improving Semantic Distance Score
Once upon a time, a Google search would yield results based strictly on the keywords a searcher typed into the [More..]
Digital Marketing
Complete Health Dentistry: A New Way of Providing Comprehensive Care
The emergence of complete health dentistry has propelled astounding advancements in the dental industry as research substantiates the undeniable connection [More..]
Digital Marketing
How Location for Feedback Can Solve Management Problems
Company websites, including those for medical and dental practices, are increasingly integral in client growth. Attracting people with eye-catching and [More..]
Digital Marketing
Importance of Building In Feedback
To enable comments or not to enable comments, that is the question. If you are like many business owners, you [More..]
Digital Marketing
How to Reduce Semantic Distance to Improve Ranking
Website analysts spend their days looking for ways to improve a site’s ranking in the list of results that pop [More..]
Digital Marketing
How to View Your Salience Score
Entity salience is beginning to come to the forefront of website architecture. Search engine giants like Google have started using [More..]
Digital Marketing
What to learn from negative W-O-M
As the old saying goes, there is no such thing as bad press. While we at Doctor Genius like to [More..]
Digital Marketing
How Lists Help in On-Demand Economy
According to Business Insider, the on-demand economy is one driven by intuitive digital technology and the internet, created to fulfill consumer [More..]
Digital Marketing
Showing Office Pictures is Like Yelp Showing Food
As a health care provider, you have several challenges to overcome that professionals in other industries do not have to [More..]
Digital Marketing
Differentiating Your Site in a Service Model With Unlimited Competitors
Once upon a time, consumers choose their health care providers based on proximity and services they provided. So long as [More..]
Digital Marketing
What Is Salience in Content Writing?
When preparing online writing pieces for your practice, one of the goals should be to improve your rank on search [More..]
Digital Marketing
How to Write for Neural Matching
The future of search engine optimization strategizing changes when new search tools such as neural matching algorithms are put into play. Although [More..]
Digital Marketing
How the Call Now Listing Can Convert Customers
Using a call-to-action phrase can assist with new patient acquisition and retention, and a good CTA can be more important [More..]
Digital Marketing
Importance of Covering Which Areas Will Need Referrals
A Complete Health approach bridges the gap between dentistry and medicine. A surprising amount of information about the health of the rest [More..]
Digital Marketing
Importance of listing qualifying insurances
The economic uncertainty surrounding the current COVID-19 crisis has placed a renewed focus on careful budgetary planning for many individuals [More..]
Digital Marketing
Setting Up a Blog Schedule
In today’s technological world where anyone can whip up a blog in an hour and misinformation travels through social media [More..]
Digital Marketing
Providing Pictures of Office
While stock photographs can be useful for filling in areas of your office’s website and getting content out in a [More..]
Digital Marketing
What Is Neural Matching?
On December 2, 2019, Google confirmed that it had begun using neural matching as part of the process of producing [More..]
Digital Marketing
Importance of Writing for Skimmers
When optimizing your practice’s webpage to boost its ranking in searches, keywords are only the beginning. Utilizing keywords does nothing [More..]
Practice Management
Projected Dip in Scheduled Hygiene Projection to Have Lasting Impact on Dentists
2020 has been a tough year for dentists everywhere. It’s almost certain that every practice and every team is experiencing [More..]
Digital Marketing
Importance of Presenting Content in More Than One Form
With so many resources available online for consumers to explore, making sure your content comes up at the top of [More..]
Digital Marketing
Posting Blogs on Open Enrollment
At Doctor Genius, we understand that insurance plays a vital role in patients getting needed healthcare services. For many patients, [More..]
Digital Marketing
How Marketing Spending Can Help You Beat Competitors
Marketing is not the most important part of your practice, but it helps you gain and keep customers in the [More..]
Digital Marketing
Posting Blogs Regularly
Developing trust with potential customers is key, especially when it comes to building your medical practice. When someone browses the [More..]
Digital Marketing
How to Have a Live Site
For many business owners, building a website is an exciting yet stressful endeavor. The thrill that comes with the prospect [More..]
Digital Marketing
Qualifying Events for Patients: Marriage
People typically only have one opportunity to enroll in an employee benefit program, unless there are other qualifying events. While [More..]
Digital Marketing
Keeping Patients When Children Move off of Family Plans
Per the Affordable Care Act, insurers phase young adults off their parents’ insurance plans by their mid-20s. Some states offer [More..]
Digital Marketing
The Importance of Source Hyperlinks
Expertise. Authority. Trust. Though there are several reasons brands engage in content marketing, these are the top three. According to [More..]
Digital Marketing
Danger of Negative Word-of-Mouth (WOM)
Word-of-mouth marketing is undoubtedly important for every business, large and small. However, the saying that all press is good press [More..]
Digital Marketing
How to Reach Mobile Users
Thanks to the modern prevalence of using mobile devices, the face of online marketing has changed, and there is no [More..]
Digital Marketing
Importance of Speaking to a General Audience
Content marketing is nothing new. In fact, according to HubSpot, more businesses actively invest in online content creation (70%) than those that [More..]
Digital Marketing
The Importance of Source Credibility
Most of the time, when users type something into a search engine, they are seeking to answer a question or [More..]
Digital Marketing
How to Express Your Practice’s Brand Online
Here at Doctor Genius, we know that your brand is the most valuable component of your marketing. Consistency in brand [More..]
Practice Management
Relaunch Program Part 2: Complete Health Practice With Gary Kadi and Doctor Genius
Complete Health Dentistry is the beginning of a new era in dentistry. It takes a new approach that focuses on [More..]
Practice Management
Relaunch Program Part 1: Complete Health Practice With Gary Kadi and Doctor Genius
Doctor Genius Partners With NextLevel Practice To Offer A Complete Health Practice Approach To Dental Care Even amidst the changes [More..]
Digital Marketing
Why Keeping Old Blogs Matters
A company website fulfills many roles. Above all else, it informs potential customers and clients of the products and services [More..]
Digital Marketing
Duplicate Content is Safe for SEO
Avoiding duplicate content when creating search engine optimization content has been a source of heated debate among SEO professionals. The [More..]
Practice Management
The Doctor Genius Px, Patient Experience Package
Helping You and Your Practice Stay Connected When It Matters Most. We are proud to announce the Doctor Genius Px, [More..]
Digital Marketing
Take It From the Experts, Opportunity Awaits!
At Doctor Genius, we understand that times are unpredictable and can pose challenges for dentists. Thus, our team strives to [More..]
Digital Marketing
Resiliency: How to Bounce Back After a Pandemic?
Many businesses are suffering because of the COVID-19 pandemic; the struggle to survive, experiencing lower sales, and declining orders could [More..]
Digital Marketing
Resiliency: How to Navigate Your Way to a Stronger, Healthier Business
The COVID-19 crisis and the resulting economic fallout has forced many businesses to shut down operations as people are locked [More..]
Digital Marketing
PARENTS: You’re Doing Great! Here Are 5 Creative Ways to Keep Your WFH Space Safe and Happy
Due to the COVID-19 outbreak, most schools across the united states have closed. For many parents who now have to [More..]
Digital Marketing
How to Master Work-Home-Life Balance
With the lockdown in effect due to the COVID-19 pandemic, many businesses have had to shut down operations in physical [More..]
Digital Marketing
Support Local Businesses: When and How?
Even with the COVID-19 pandemic has forced many businesses to shut down temporarily, and the lockdown has made many local [More..]
Practice Management
Doctor Genius University Presents: Cash Flow Matters with Bob Affleck
Refinance, Rebuild, and Restore: Doctor Genius Works With Bob Affleck To Show That Refinance Is Only The First Step. Doctor [More..]
Digital Marketing
How to Leverage Technology to Keep Your Community Informed
Businesses all over the country are adjusting their routines in reaction to the world-wide COVID-19 pandemic. During this is time, [More..]
Digital Marketing
Using Kaizen as an Action Plan for Your Practice
If you strive to improve your practice, a Kaizen action plan is a must. This action plan will allow you [More..]
Digital Marketing
Healthcare Recovery Tools and Resources Provided by Doctor Genius
Doctor Genius assists healthcare practices with methods for new patient acquisition during the COVID-19 pandemic. Utilizing proven tools and resources [More..]
Digital Marketing
Mental, Physical and Emotional Support Resources for Medical Teams
Medical teams are more vulnerable during the COVID-19 pandemic. This increased risk can make it mentally, physically, and emotionally taxing [More..]
Digital Marketing
Stay Up to Date on The Latest Google Core Update: What the Latest Update Means for Your Practice
The Latest Google May 2020 Core Update may have medical professionals wondering how it impacts their website; here is what [More..]
Digital Marketing
The New Normal: How to Keep Your Teams Engaged and Motivated
To protect employees from the outbreak of COVID-19, many companies have asked their staff to work from home. Although remote work [More..]
Digital Marketing
What Does Social Distancing Mean for Your Practice?
Social distancing is in full effect, and COVID-19 has made it more challenging for practices to maintain financial stability. Social [More..]
Digital Marketing
Dental Markets: What’s Changing Today?
The COVID-19 global pandemic has affected many industries all over the world, including the dental industry. Dentists have a high [More..]
Digital Marketing
Ask the Experts: 5 Ways to Scale Your Business During Covid-19
The COVID-19 pandemic continues to spread at an alarming rate. As the numbers grow and more areas go into lockdown, [More..]
Digital Marketing
Mental Health: A Positive Mindset Can Improve Your Immune System
It is easy to let stress get the best of you as the COVID-19 pandemic continues to wreak havoc all [More..]
Digital Marketing
When to Tell Patients That Your Practice is Back Open
When to Tell Your Patients Your Practice is Open While the COVID-19 pandemic continues through the nation and countries around [More..]
Digital Marketing
Positively Impact Your Practice With These Simple Steps
The COVID-19 global pandemic will impact your business even if you do not buy into the media frenzy. Washing your [More..]
Digital Marketing
Back to the Basics: 3 Fundamentals of Marketing You Need to Do Today to Stay Afloat
Running a business has never been easy, and COVID-19 is making things more complicated. The global pandemic continues to claim [More..]
Digital Marketing
How Do I Reschedule All My Appointments?
You know that you should postpone elective and preventive care during the COVID-19 crisis. You understand the importance of social [More..]
Digital Marketing
How to Get Back To the Market After COVID-19: What to Know
The COVID-19 pandemic has created a crisis like no other. Practices across the country have reduced the hours or shut [More..]
Digital Marketing
How to Implement “Kaizen” Strategies to Inspire Teams
Kaizen is a Japanese concept that refers to continuous improvement. While this concept works in all areas of business and [More..]
Practice Management
The Doctor Genius Practice Recovery Blueprint
With more states preparing to open up various services and lift quarantine bans in the near future throughout the U.S., [More..]
Digital Marketing
Why Practices Should Turn to Digital Marketing to Survive COVID-19
COVID-19 has had an impact on most industries in the United States, as well as globally. However, the financial impact [More..]
Digital Marketing
Good Office Sanitation Practices
Preventing the spread of COVID-19 is critical for medical and dental offices. Whether you are providing emergency services or are [More..]
Digital Marketing
What Does COVID-19 Look Like for Urgent Cares?
Urgent care centers around the country are on the frontlines of the COVID-19 pandemic. These clinics are screening and testing [More..]
Digital Marketing
Social Sharing and Furthering Your Marketing Goals
During COVID-19, digital marketing is more valuable since more people are staying home and using digital devices more frequently. One [More..]
Digital Marketing
The Importance of Keeping Your Social Media Active
During the COVID-19 crisis, you might feel an urge to abandon your social media pages. After all, you have so [More..]
Digital Marketing
Silver Lining During This Time: Time With Family and Time to Take Time Off
Most employers and employees feel stressed about COVID-19. This goes beyond the fear of getting sick. Schools and businesses have [More..]
Digital Marketing
Times of Uncertainty Can Create Value for Your Customers in New (and Necessary) Ways
COVID-19 pandemic has plunged the entire world into a crisis. Uncertainty hangs in the air as the stock market takes [More..]
Digital Marketing
How Consumer Habits May Change After Covid-19
With the COVID-19 pandemic maintaining an ongoing status, consumer behavior seems to have changed overnight. Some of the changes are [More..]
Digital Marketing
New IRS Guidelines From COVID-19
Businesses and individuals have realized that COVID-19 is more than a health crisis. It is also an economic crisis, with [More..]
Digital Marketing
Preparedness: The Importance of SEO During COVID-19
The outbreak of the COVID-19 global pandemic has impacted all aspects of our lives. It has altered the way many [More..]
Digital Marketing
How to Rebound Before the COVID-19 Crisis Ends
Even though the uncertainty of the COVID-19 and quarantine is unsettling, medical practices can still take steps to keep running. [More..]
Digital Marketing
New COVID-19 Laws That Affect Your Workforce
Medical professionals face unique sets of challenges and specific regulations during the COVID-19 pandemic. As knowledge about the virus evolves, [More..]
Digital Marketing
Dental Teams & Front Line Commitments
COVID-19 is affecting all health care providers, including dentists. As the pandemic rages on, dentists are on the frontlines. If [More..]
Digital Marketing
How to Set Up Virtual Visits With Patients
Setting up virtual visits can be the solution you need to continue seeing patients during the COVID-19 crisis. If you [More..]
Digital Marketing
What You Need to Know: Qualifying for SBA Disaster Loans
Amidst the trying and hectic times, SBA disaster loans can help businesses find a solution to stay above water. With [More..]
Digital Marketing
Financing Options Now Available Resulting From COVID-19
As the world navigates the effects of COVID-19, people are grappling with a variety of new challenges. Many are struggling [More..]
Digital Marketing
New Laws: What Workplaces Need to Do If an Employee or Patient Gets the COVID-19
As providers of essential services, healthcare professionals must continue going to work despite the recent “stay at home” orders mandated [More..]
Digital Marketing
Keeping Your Practice Supplied During the COVID-19 Outbreak
As a medical professional, you want to do your best to keep everyone in good health — even if you [More..]
Digital Marketing
Interpreting the Data on COVID-19
It can be overwhelming to try to navigate all the news concerning the coronavirus pandemic. If you have seen Johns [More..]
Digital Marketing
How COVID-19 May Affect The Healthcare Industry
Coronavirus (COVID-19) continues to greatly impact the global economy. Not only have traders seen the effects of the virus, but [More..]
Digital Marketing
Managing Loans Amid Coronavirus
The World Health Organization announced Wednesday that coronavirus (COVID-19) is officially a pandemic. With its widespread nature, governments and organizations [More..]
Digital Marketing
Shutting Down the Office Due to COVID-19
The spread of COVID-19, also known as coronavirus, has had tensions running high worldwide. Many Americans are unsure how coronavirus’ [More..]
Digital Marketing
COVID-19: What Do I Do to Prepare?
As COVID-19 (more commonly known as coronavirus) continues to spread, individuals are growing increasingly frantic about how to protect themselves. [More..]
Digital Marketing
Exercise Caution When Going Outside During the Lockdown
From the first known case to spreading through neighborhoods, people all over the world are preparing for the potential of [More..]
Digital Marketing
What Is COVID-19?
What started as a report from Wuhan, China on Dec. 31, 2019, about a group of pneumonia cases turned out [More..]
Digital Marketing
Practice Phone Etiquette: Book New Patients, Earn More Referrals
Investing time, money, and effort to establish an online presence for your practice is wasted if the in-person experience for [More..]
Digital Marketing
Top 7 Tips for Doctors to Boost Their Online Reputation
Online reputation for doctors has become a critical component to a practice’s success. Whether proactive or reactive, doctor reputation management [More..]
Genius Lab
Doctor Genius Joins Over 500 Exhibitors at the CDA Presents The Art and Science of Dentistry 2019
The California Dental Association, CDA, is presenting The Art of Science and Dentistry at the Anaheim Convention Center in Anaheim, [More..]
Digital Marketing
What You Should Know About Call Tracking and SEO
If you are unfamiliar with call tracking, this is a solution that is widely used by marketers to track which [More..]