Tracking key performance indicators is a vital assessment of online medical marketing practices. These KPIs will let you know if your practice is meeting priority business objectives and give you clarity into where your practice stands in the market. Using data in crucial decision-making can impact how resources are used, develop the focus for priorities, and align actions with established goals.
Key KPIs to measure
Every medical practice has a unique approach to operations, including how to develop and use a digital presence for online patient marketing. These variations lead to multiple KPIs to track, but all of them should be relevant, focused, measurable, and clear. These measured values must able to be tracked if they are going to give a clear assessment of your marketing plan and hold the marketing team accountable.
1. Leads by type
Online medical marketing should produce leads, but a generic total number of leads does not give clear direction on which leads should be prioritized. Evaluating leads by type will show which lead is the most effective at increasing new patient acquisitions. Potential lead distinctions include content downloads, phone calls or Contact Us forms. Google Analytics provides an easy-to-follow guide for setting up lead goals to be tracked.
2. Website visitor to converted leads rate
For a digital marketing plan, one goal of the website is to create conversions from site visitors. Knowing if your website is achieving this goal is important. A KPI to measure is how many people who visit your website are turning into leads. Knowing the conversion rate lets you know if the site design, load time, content, or navigability are effectively motivating site traffic to reach out to your practice.
3. Cost per lead
Marketing funds should be used cost-effectively, and KPIs can determine if this is occurring. Knowing how much a lead costs can inform where you prioritize your marketing dollar. Not all leads come with a cost, but a generalized cost per lead will shed light on efforts that are successful and those that are too costly for unreliable results.
4. Cost per new patient
When evaluating all the other measures of practice success in digital marketing, determining new patient conversion costs is vital. Digital marketing efforts should produce a return on investment, and for your practice, this comes from new patient acquisitions. Take the total cost of your practice`s spending on digital marketing and divide it by the number of new patients that have been generated in a specific time period. Evaluate this number against the revenue generated by a new patient.
5. Conversion rate for new patients
Not all leads become new patients, so it is important to find out where a potential breakdown in the process may occur. Keeping track of new patient conversions could mean there are problems with follow-up protocols or excessive numbers of missed phone calls at the office.
Key help for your website performance
Rather than let your website performance slow down the growth of your practice, turn to the trusted team at Doctor Genius for digital marketing help. With our customized plans, we can drive traffic to your site and improve conversion rates from leads. We have the marketing solution you need for great KPI results. Contact us today.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
