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Providing in-depth, resourceful articles on all things from Dental and Healthcare Marketing topics, Webinars, Podcasts, and Customer Success Stories

 
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May 09, 2024
Case Studies

Dr. Ashley Brede Ciapciak of Brede Ciapciak Dental says Doctor Genius has increased the number of patients finding her practice online to over 80%. She says DG has been “incredible” in revamping its entire website and SEO strategy and bringing everything up to date. Not only have they helped her bring in new patients, but also they have provided a steady stream of content that is useful to her patients. She values the information and metrics tracking DG provides to let her know how her site is performing on a daily, weekly, and monthly basis. In addition to providing effective products, Dr. Ciapciak describes DG’s team as easy to work with and responsive to all her needs.

March 14, 2024
Case Studies

Dr. Jesspreet Parmar is a prosthodontist and owner of Brilliant Smiles Lakeland, a family dental practice in Lakeland, Florida. He and his colleague, Dr. Albright, have worked together for three years, offering a broad range of services from general dentistry to more specialized services, such as endodontics, orthodontics, and functional rehabs. Dr. Parmar tried several marketing agencies before finding Doctor Genius. He praises DG’s consistency across the board. When asked to describe Doctor Genius in one word, Dr. Parmar says, “Reliability is my one word…it’s just been a great experience.”

February 29, 2024
Case Studies

Dr. Tim Smith of Tim Smith Dental spoke with the Doctor Genius team to illustrate the difference he’s experienced in new patient calls since partnering with DG. His main concern was patients not finding him online and not understanding the primary services he provides that set him apart from others. With Doctor Genius, he’s seen a significant improvement in patient communication and an increase in new patient calls for specific services. He chose DG upon a recommendation from Next Level Practice (NLP), a nationally renowned dental consultant group. With DG, he found ease in terms of practice management and software integration, and he deems DG “easy” in helping him accomplish his goals.

February 29, 2024
Case Studies

Dr. Hal Hirsch of Hal M. Hirsch DMD, FAGD speaks to his increased new patient calls and search engine ranking thanks to Doctor Genius’s effective and efficient marketing strategies. His practice was not showing up in Google searches, and his previous website had egregious errors that drove patients away. After switching to Doctor Genius, he saved more money, had a beautiful, functioning website, and, most importantly, saw a tremendous improvement in patient acquisition from online visibility.

February 21, 2024
Case Studies

Shay, the long-time office manager of Summit Periodontics & Dental Implants, spoke with us about their struggles with prior website marketers and improved patient acquisition after switching to Doctor Genius (DG). Since their switch to DG, the practice has not only seen an increase in new patient calls but has also received an increase in online traffic, albeit at a lower cost. That’s why, when Shay was asked to describe Doctor Genius in one word, she replied, “Valuable.” As you’ll read, she believes Doctor Genius delivers on the valuable results advertised online and during the initial sales pitch.

February 20, 2024
Case Studies

Dr. Devin Davidson goes from being virtually invisible online to an influx of new patients from implementing Doctor Genius’s SEO Strategic Framework. After trying a ton of advertising and marketing strategies, he opted for a company that works primarily in SEO and new patient acquisition tactics and has since seen a drastic change in new patient calls from online. Aside from fulfilling his practice goals, his team at DG has been quick and responsive to all his needs from day one.

February 13, 2024
Case Studies

Dr. Rafik Riad discusses his unfortunate experiences with previous marketing companies that did not help him achieve his goals and, in fact, cost him thousands of dollars. After almost giving up on outsourcing marketing companies, he decided to give Doctor Genius (DG) a try after a recommendation from a former employee. Taking this chance with Doctor Genius completely changed his perspective on marketing providers, as he was delighted by the uptick in new patients. Making the switch to DG came at the right time as Dr. Riad had just launched a new practice and needed the marketing to get it off the ground.

February 08, 2024
Knowledge Base

In the competitive field of dentistry, mastering the art of online engagement and conversion is crucial. Effective content marketing strategies can greatly enhance a dental practice's online presence by addressing common patient concerns and promoting services through informative, SEO-friendly content. Implementing a responsive, well-designed website with clear calls to action (CTAs) such as online booking enhances user experience, ensuring ease of use for potential patients. Additionally, maintaining an optimized Google My Business (GMB) profile and collecting positive reviews contribute significantly to improving local SEO and attracting local patients. Regular updates, whether through engaging blog posts or sharing before-and-after photos, not only keep content fresh but also help build trust and establish the practice as a leader in dental care. These strategies, when combined, not only draw in more site visitors but effectively convert them into loyal patients.

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