Resource Hub

Dr. Hal Hirsch of Hal M. Hirsch DMD, FAGD speaks to his increased new patient calls and search engine ranking thanks to Doctor Genius’s effective and efficient marketing strategies. His practice was not showing up in Google searches, and his previous website had egregious errors that drove patients away. After switching to Doctor Genius, he saved more money, had a beautiful, functioning website, and, most importantly, saw a tremendous improvement in patient acquisition from online visibility.

Shay, the long-time office manager of Summit Periodontics & Dental Implants, spoke with us about their struggles with prior website marketers and improved patient acquisition after switching to Doctor Genius (DG). Since their switch to DG, the practice has not only seen an increase in new patient calls but has also received an increase in online traffic, albeit at a lower cost. That’s why, when Shay was asked to describe Doctor Genius in one word, she replied, “Valuable.” As you’ll read, she believes Doctor Genius delivers on the valuable results advertised online and during the initial sales pitch.

Dr. Devin Davidson goes from being virtually invisible online to an influx of new patients from implementing Doctor Genius’s SEO Strategic Framework. After trying a ton of advertising and marketing strategies, he opted for a company that works primarily in SEO and new patient acquisition tactics and has since seen a drastic change in new patient calls from online. Aside from fulfilling his practice goals, his team at DG has been quick and responsive to all his needs from day one.

Dr. Toni Carr regards Doctor Genius as responsive, supportive, and reassuring in fulfilling her practice’s needs. Her practice has seen tremendous growth in terms of new patient calls since signing on with DG years ago. What has kept her a loyal client is the ongoing support she’s received from her personal team and the ease it takes to implement new changes or additions to her website.

Dr. Rafik Riad discusses his unfortunate experiences with previous marketing companies that did not help him achieve his goals and, in fact, cost him thousands of dollars. After almost giving up on outsourcing marketing companies, he decided to give Doctor Genius (DG) a try after a recommendation from a former employee. Taking this chance with Doctor Genius completely changed his perspective on marketing providers, as he was delighted by the uptick in new patients. Making the switch to DG came at the right time as Dr. Riad had just launched a new practice and needed the marketing to get it off the ground.

In the competitive field of dentistry, mastering the art of online engagement and conversion is crucial. Effective content marketing strategies can greatly enhance a dental practice's online presence by addressing common patient concerns and promoting services through informative, SEO-friendly content. Implementing a responsive, well-designed website with clear calls to action (CTAs) such as online booking enhances user experience, ensuring ease of use for potential patients. Additionally, maintaining an optimized Google My Business (GMB) profile and collecting positive reviews contribute significantly to improving local SEO and attracting local patients. Regular updates, whether through engaging blog posts or sharing before-and-after photos, not only keep content fresh but also help build trust and establish the practice as a leader in dental care. These strategies, when combined, not only draw in more site visitors but effectively convert them into loyal patients.

Revolutionizing your dental practice involves integrating modern tools and strategies that enhance patient management and satisfaction. Automated reminders and sophisticated scheduling software not only streamline appointment management but also significantly reduce no-shows, saving time and money. These systems improve practice efficiency by offering real-time updates and simplifying the booking process, which enhances the overall patient experience. Integrating your patient experience platform with your website facilitates seamless interactions, offering features like online booking and access to patient forms. Additionally, leveraging analytics helps in understanding patient needs better and boosting retention by providing personalized care based on patient data analysis. Harnessing patient feedback is crucial; it informs service improvements and strengthens patient-practice relationships, fostering loyalty. These integrated solutions ensure your practice remains competitive, patient-centered, and efficient.

At Doctor Genius, our numbers speak for themselves. We often point prospective clients to our reviews and case studies but have found that live testimonials from doctors provide a more descriptive, personalized touch. When we asked four different clients to reduce their understanding of our practice to one word, we received four answers that were very closely related.

Embracing digital marketing services is essential for dentists aiming to enhance their practice’s visibility and patient acquisition. Effective lead generation strategies such as optimizing your website for local SEO and leveraging social media platforms like Facebook and Instagram are crucial. Automation tools further streamline marketing efforts, handling tasks like appointment scheduling and email campaigns efficiently. Moreover, mastering local SEO by optimizing Google My Business and creating relevant content solidifies your local presence. Similarly, Conversion Rate Optimization (CRO) by simplifying website elements and employing A/B testing significantly boosts patient conversions. Video marketing, showcasing your services and staff, and content creation that addresses patient concerns, also play pivotal roles in attracting and retaining patients. These combined strategies ensure a robust digital presence, tailored to the needs of prospective patients, ultimately driving practice growth.