Knowledge Base

Leverage our comprehensive resources to educate yourself about industry trends, experiences and events.

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January 19, 2024
Knowledge Base

The digital landscape is ever-evolving, and to stay competitive, dental practices must evolve with it. The advent of the internet has significantly altered how patients find and choose their dental care providers. According to a recent study by Pew Research, 77% of patients used search engines like Google, Bing, or Yahoo to find their healthcare providers. This comprehensive guide aims to demystify the realm of Search Engine Optimization (SEO), a crucial digital marketing strategy that can significantly enhance your practice's online visibility. By mastering SEO, you can ensure that your practice appears at the top of search engine results, attracting a steady stream of new patients and achieving long-term growth. This guide will provide a roadmap for elevating your practice's online presence, covering essential SEO strategies, tools, and best practices tailored for the dental industry. Whether you're new to SEO or looking to refine your existing strategy, this guide will equip you with the knowledge and resources necessary to thrive in the digital age.

December 12, 2023
Knowledge Base

Video Search Optimization must be part of all medical practice strategies because 50% of adults now report using voice search daily, and the most common voice search affecting medical practice is local search inquiries. Medical practices and medical SEO agencies who develop a voice search strategy are, therefore, better able to pool in patients who have become growingly reliant on voice search. We can also anticipate this trend to continue, with the number of search queries performed by voice assistants doubling between 2020 and 2023.

This article discusses Doctor Genius's approach to content and structured data for voice searches. This article will go through the insights we've gained from tracking experts in Google's search analytics, as well as their competitors, and many of the lessons we have learned first-hand. We hope that medical practice owners reading this will better understand the advantages of having a clear voice search strategy for content and structured data.