Omana Orthodontics in Salt Lake City, UT, knew the importance of SEO but struggled with companies that failed to deliver measurable results. After switching to Doctor Genius, the practice experienced a dramatic increase in new patient traffic and climbed to the top of search rankings for high-value keywords, such as “braces near me.” According to Office Manager Nichole Keddington, it wasn’t just the results that impressed them — it was the education, transparency, and honesty at every step.
Omana Orthodontics has served the Salt Lake City community for more than 25 years, adapting to changes in digital marketing along the way. As Office Manager Nichole Keddington explained, online presence has become more important than ever. To stay competitive, the practice continues to invest in strategic marketing tools that strengthen its visibility and connect with patients online.
Unfortunately, working with previous SEO companies left the team confused and frustrated. “I don’t personally know a lot about SEO or computers,” Nichole admitted. “So when they said they were doing something, I just assumed they were.” When results did not follow, those companies fell back on buzzwords and vague charts to cover their tracks.
After hearing about Doctor Genius from a few local dentists and ads, Nichole reached out. The difference was night and day: Not only did the Doctor Genius team take the time to explain how SEO works, but we also gave her the tools to track real performance.
“It's been amazing and a huge difference,” she explained. “And over the last year, we've become number one on almost everything we want to be.”
"And over the last year, we've become number one on almost everything we want to be."
Since partnering with Doctor Genius, the results speak for themselves. “I believe we’re number one on ‘braces near me,’ which is huge,” Nichole said, referring to one of the highest-volume search terms for their field. That visibility has translated into measurable success, namely, more booked appointments.
“We have seen a big uptick in new patient exams coming from the internet and from the website and the SEO,” she added. “And it's really nice to be able to track those, see that yes, Doctor Genius is bringing these patients in, and we can verify it.”
The team at Omana Orthodontics now ranks near the top for all of their major keywords. Thanks to the tools and services provided by Doctor Genius, they can clearly track which patients are finding them through SEO. With high rankings across major keywords and full visibility into where patients are coming from, the practice now has the data it needs to continue growing.
"I believe we’re number one on ‘braces near me,’ which is huge."
For practices comparing pitches from different marketing companies, Nichole offers this advice: “Don’t be distracted by flashing lights.” She emphasized that while Doctor Genius may not look like the flashiest SEO firm, we are a notably trustworthy and effective one.
“The main reason I would recommend Doctor Genius is the honesty and integrity that they use in their company,” she explained. Not only is the team transparent, but we also empower clients to hold us accountable. Doctor Genius has equipped Omana Orthodontics with the tools and education needed to fully understand the marketing and SEO services being provided.
Nichole appreciates the clarity and simplicity of the partnership: “Doctor Genius has what you need. It’s simple. It’s clear. And you get to be the flashy part of your business, not the SEO company.”
Helping Practices Grow Their Online Presence and Patient Base
If you are seeking a boost in your online presence, improving your search engine ranking, and attracting more patients, we invite you to partner with us. Our patient-first technology and customized strategies can help revamp your practice and gain the traction you need.
Don’t miss out on the opportunity to revolutionize your healthcare marketing. Contact us today and start your journey toward increased online visibility and patient acquisition with Doctor Genius.
"Doctor Genius has what you need. It’s simple. It’s clear. And you get to be the flashy part of your business, not the SEO company."
