The number of reviews on Google far surpasses those on other local review sites. If you are looking to increase your practice’s online reviews to appeal to more patients, it is better to focus on Google reviews over Yelp reviews. Here are some reasons to concentrate your efforts on Google reviews.
A Better Way To Promote a Practice
According to BrightLocal, Google reviews can be the way to go when looking to improve SEO ranking. Using the right review platform can make marketing efforts as productive as possible. Reports from ReviewTrackers show 63.6% of people check Google reviews before choosing a business to visit. Putting more time into increasing reviews on other platforms may not receive a favorable investment return. As the average star rating on Google is notably higher than on Yelp, a business is more likely to benefit from a higher rating on Google than Yelp.
Avoid the Negative Impact of Yelp
The ReviewTrackers report also notes that most people use filters when searching to eliminate any business with less than a four-star rating. Yelp may exclude one’s practice from search results before even being viewed since it has a lower average rating. In this case, the practice will be affected by a lack of visibility.
Encourage Patients To Leave Google Reviews
While not all reviewers will use Google, it can be beneficial to encourage patients to review one’s practice on the desired platform. Rather than use vague language when asking for a review, mention Google specifically. Most people tend to follow directions, and because Google is a widely popular platform as well as user-friendly, it should be simple for patients to leave a review on Google.
Add a Direct Link
Another tip is to add a website link that leads directly to the Google review form. This addition will make it easier for patients to leave reviews on that site instead of having to pull one up by themselves. Many practices send patients an email after treatment or procedures to ensure they are recovering well and are not experiencing any unexpected side effects. Asking specifically for a Google review and adding a direct link in this type of email can remind patients who may have forgotten to leave a Google review.
Draw Patients in With Positive Reviews
Our team at Doctor Genius knows how important it is to get good online reviews. Reviews can have a tremendous impact on your practice. We are here to help you with your online presence and digital marketing. Contact us and see how our marketing solutions can help your practice.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
