For those who are not particularly interested in checking social media every day, diving into the world of Twitter can be intimidating and overwhelming. However, with 330 million users, 69 million of which are in the United State according to a study by statista.com, failing to use Twitter for medical content marketing is a big misstep. Twitter is ideal for reaching new patients, promoting information about your practice, and driving more traffic to your website.
Tips for tweets
That said, tweeting out links to new blog posts on your website is not enough to bring in new traffic. Like all social media platforms, certain marketing strategies work better than others on this media giant. Here are five tips to get the most out of a business Twitter account.
1. Promote links directly in a tweet
Encouraging more Twitter users to explore your website begins by providing links to content in short tweets. Tweets that are concise and intriguing are more likely to attract interest than longer ones. Consider writing tweets that are less than 100 characters (though Twitter allows up to 280). Present a question, write a call to action, or include an engaging quote from the content you are promoting that makes users want to click on the link.
2. Place a link in your bio
In addition to tweets, you can include a link to a website in your Twitter bio. The bio appears at the top of your profile page, offering a quick opportunity to present who you are to new patients. Many businesses take advantage of the bio by pitching services and interests. In this area, you may also include a link to anywhere on your website. If you have an official landing page specifically for new patients, the bio is a great place to drop a link to it.
3. Include hashtags
Hashtags are a fantastic way to generate interest in your content and connect with other users who share similar interests. In short, hashtags are specific words or key phrases that are placed after a # within a tweet. To attract the right audience and establish strong SEO, either create special hashtags that apply to your practice or include hashtags that others are already using to link your content to a larger conversation.
4. Try facts and statistics
Of the most engaging content on Twitter, facts, studies, and statistics top the list. Including a sneak peek at a new study or mentioning an interesting fact in a tweet is a great way to get someone to click on a link.
5. Use plenty of pictures
To catch the attention of users who quickly scan through their Twitter feed, try including interesting pictures that are relevant to your content. Pictures can make users pause as they scroll. This increases the chance that they will engage with the tweet by reading the content and clicking on links.
Learn more ways to engage with new patients
Discover more ways to reach new patients and expand your practice through Doctor Genius. Contact us for help optimizing your Twitter and your other social media platforms and promoting business.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
