SEO: Ranking Factors Healthcare Professionals Should Know for Their Websites

October 10, 2022

How well your site ranks in search results is not only an important factor for how likely a customer is to find your site but also how likely they are to click on your link. According to a recent study by Sistrix, 28.5% of Google users click on the first organic search result displayed on the page. That number drops off to 15.7% for the second result and continues to fall from there. Effective SEO for doctors is critical for increasing the click-through rates on your site. To improve your ranking, you need to understand which factors are the most important.

Most important ranking factors

There are many factors that help determine how well your site ranks for various keyword searches. However, you will get the most bang for your buck by focusing on the factors that have the largest impact on SEO ranking in healthcare.

1. Quality of your content

The quality of your content is still king when it comes to medical SEO. All sites need to have high-quality content to rank well, but search engines hold sites that contain information that could affect a person’s health to a particularly high standard. All of the information on your site must be reliable, accurate, and relevant to the user. Your site should give users the impression that you are an expert in your field and a reputable source of information.

2. Relevant keywords

Relevant keywords are the words you would expect users to search for when they are looking for information or services offered on your site. Keywords help the search algorithm understand which user searches your site has relevant information for. It is particularly important to include keywords in meta descriptions, title tags, and alt tags. Include keywords in your content, but avoid overusing them and work them into your content naturally.

3. Mobile-friendliness of your design

Almost 60% of search engine visits are on mobile devices, according to data from Because so many users are performing searches on mobile devices, search engines place great importance on how well a site performs on mobile devices when determining rankings. Mobile-friendliness is particularly important for ranking well in local searches. To rank well in this category, your site should look good and be easy to navigate on a mobile device. 

4. Links from other sites

Links from other sites to your site are called backlinks. Backlinks are important because the more sites link to yours, the more the search algorithm is likely to see your site as a trusted source. However, the quality of the links also matters. Links from other reputable sites can improve your ranking; however, links from disreputable sites can lower your ranking. 

Doctor Genius can help you improve your ranking

The team at Doctor Genius understands the unique needs of healthcare professionals and medical SEO. We can help you improve all of the various aspects of your website that impact your search engine rankings. Contact our team today to find out more about how we can help you move your site to the top of the search results.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.