With more people than ever turning to the internet to find their healthcare providers, website design for doctors has become increasingly important. Your website is the first interaction patients will have with your practice. Given this truth, you need to optimize your site so that it delivers the best possible experience. Below we will discuss the top ways you can do just that.
Website design for doctors: Best practices
Building a high-performing website for your medical practice does not have to be difficult, costly, or time-consuming. Rather, a few minor tweaks can greatly contribute to the patient experience and improve your site’s overall performance.
Mobile-friendly design
According to Medical Economics, four out of five patient encounters begin with a Google query on a mobile device. When your site is optimized for mobile search, you make it easy for prospective patients to find you and, if they like what they see, to reach out to you with little more than a click of a finger. If they do not like what they see, however, a visitor will likely click away in search of a more mobile-friendly domain. This may occur if your site does not automatically adjust to account for screen size, if your hyperlinks are not easily clickable, or if key information is difficult to find.
Visible appointment and contact forms
More patients than ever prefer a frictionless booking experience. Frictionless means not having to call during normal business hours or waiting for a response to an online appointment request. They want to schedule their healthcare appointments as seamlessly as they can order goods from Amazon or book a flight to Tahiti. Developing an online booking system will boost your conversion rates and reduce the amount of time your staff spends on the phone, thereby freeing up time for team members to dedicate to in-office patients.
Easily accessible contact information
While most visitors will likely take advantage of your online booking system, make sure your other contact information is visible as well. Include your phone number and address at the top and bottom of each page, and make sure your site has a “contact us” tab.
Easily navigable design
Site architecture for medical practices should be obvious and make sense. Your website needs tabs across the top that tell patients where exactly to find information on everything from your services to your team. Internal links should lead prospects along the patient journey and not be placed at random.
Insurance details
For many people, insurance is the driving factor behind their healthcare decisions. When prospects first visit your site, they will likely attempt to find information about which insurance plans you accept. Make sure the information is easy to find, comprehensive, and readable.
Search engine optimization
Your design efforts may be for naught if you do not focus on SEO. Most people never navigate beyond the first page of the search engine results page, so optimize your site so that it lands on page one.
Invest in your website design
Website design for doctors is an investment that has the potential to pay off big time. For the help you need to build an effective website for your practice, contact our team at Doctor Genius at 1-877-477-2311 today.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
