Keyword Marketing for Medical Practices

April 05, 2021

One of the necessary components to any successful social media marketing campaign according to Forbes is keywords. When potential patients search for a medical practice with specific qualities, only practices that mention those qualities on a website will show up in the results list. Using the right, unique keywords for doctors can help you reach your target audience and improve your search engine ranking. 

Choosing the right keywords for your practice

Finding the keywords with the ability to boost the ranking and online visibility of your practice can take some strategizing. Here are some ideas to get you started. 

Check out competitor websites

Which practices pop up when you type in the keyword phrase you are wanting to use? Are they similar to yours? What if you type in your proposed keyword and the results listed are all construction companies? Sometimes a keyword you think makes sense will yield completely different results than anticipated. Avoid spending time developing a marketing campaign around an ineffective keyword. 

Use specific geographic names

Your practice likely serves a specific community. Including the name of the town or city where your practice is located can be a big boost to those looking for a local practice. It can also be a good idea to use any slang terms for your town in addition to the proper name. For example, using both “Philly” and Philadelphia can make your practice visible for people who search using slang terms. 

Add variety

Instead of using the same keyword multiple times, try to incorporate the plural and other versions of the word or phrase. Not everyone who searches for something will use the same search terms, so adding variety can increase the odds of potential new patients finding your practice. 

Be strategically specific

Rather than a general word like “doctor”, “dentist”, or even “cardiothoracic surgeon”, the keyword you use should be less competitive and more specific. However, you should still make sure your keywords are mainstream enough that an average person would use them in a search term. For example: “Phoenix family practitioner” and “Columbus knee pain specialist” can easily achieve good rankings because they include a specific location and type of medical practice but are general enough to capture a variety of search engine terms. Using keywords involving your medical background can give potential patients confidence in your ability to treat their specific issues. 

Take a look at referral logs

You should be able to access your website’s referral logs from search engines to see which terms searchers used that led them to your site. There are often terms in these logs that neither you nor your competitors would think to use. Including these words as keywords on your website can draw in more searchers and give your practice a competitive edge in the rankings game. 

Drive more traffic to your website

Our team of professionals at Doctor Genius knows the importance of keyword marketing for medical practice. That is why we work hard to pinpoint which keywords will yield the most results for your unique practice. We can also assist with website customization, maintenance, and social media marketing to make it easier for potential patients to find you. Reach out to us today to see how we can increase your online presence and help grow your patient base. 

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.