FAQs About Online Advertising for Medical Practices

April 08, 2021

In a world where you can buy almost anything online, health care is an anomaly in being one of the last remaining industries in which the majority of services must take place in person. However, though your patients will eventually have to meet with you face to face, the overwhelming majority will begin their search online. When you partner with Doctor Genius, we can help you build and maintain an effective online presence that attracts these new patients. 

6 common questions about digital marketing for doctors

Before you agree to work with us, we understand that you likely have a few questions about how to market online.

1. Does your health care practice need an online presence?

Online advertising for medical practices is crucial. According to the data, 80% of consumers begin the search for a health care provider online, 81% review providers’ reviews even after receiving a referral, and 63% choose one doctor over another because of a strong online presence. It is not just younger generations who turn to the internet for guidance, either; more than three-quarters of survey respondents over the age of 60 made a health care-related search in the past year. Given these facts, it is not a question of if you should invest in digital marketing, but how.

2. What is SEO for doctors and why do you need it?

Search engine optimization refers to the process of using off- and onsite tactics to help your website rank for terms prospects use to search for your services. The majority of most website traffic is the result of SEO efforts.

3. Do you need a blog?

Content is the basis of your digital marketing and SEO campaign. Without content, you will have a hard time filling your website with relevant keywords and phrases. Though there are several ways to include keyword-rich content on your website, a blog is one of the most effective tools for doing so.

4. What other types of content can boost your search engine rankings?

In addition to a blog, you should focus your content creation efforts on webpages, landing pages, email newsletters, social media content, case studies, videos, and eBooks. Doctor Genius can help you identify the most effective types of content for your practice.

5. How effective is paid advertising?

For users, ads can be annoying. From a marketing statistics standpoint, however, they are effective. According to SmallBizGenius, Google ads can increase your practice’s exposure by as much as 80%. Traffic generated through paid advertising — otherwise known as “search engine marketing” — yields 50% more conversions than organic traffic, and paid ads have an average ROI of 200%.

6. Should you invest in social media marketing?

Social media marketing is an important investment. SMM provides a way for you to interact with patients on a deeper level, and in a way that your time in the office may not afford. Also, though SMM does not directly impact your search rankings, social profiles influence the content of the search results.

Learn more about digital marketing for doctors

Digital marketing is a complex process that requires several moving components. The best way to get the answers you seek is to consult with a marketing professional. Call us at 1-877-477-2311 to schedule a consultation today.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.