It goes without saying that your healthcare practice needs a website. Whereas not too long ago referrals were the number-one way people found their providers, today, 80% of individuals nowadays begin their healthcare journeys online. A whopping 63% choose one provider over another because of online presence. What this should tell you is that web design for doctors plays a critical role in the success of your practice.
10 factors of a high-performing healthcare website
Regardless of the industry, an effective website is critical to success. That said, web design best practices vary across industries, making it difficult for professionals to decide what and what not to include on their sites. With years of experience designing and building high-performing sites for healthcare professionals, we can tell you, with certainty, that your site should include the following 10 items.
1. Mobile-friendly design
As many as 62% of people use smartphones to gather health-related information. Mobile use is only increasing with each passing year. If your website is not mobile-friendly, it is past time that you made it so.
2. Customer testimonials
At 71%, nearly three-quarters of patients use online reviews to find a new provider. Nearly half of individuals will leave their insurance networks to work with a provider with good reviews. If you don’t have a page dedicated to patient reviews, create one.
3. Clear call-to-action
Most of your site visitors are likely looking to do one thing: get in touch with you. Whether this is through phone, email, or an appointment request form, make it easy for them to carry out the desired action by including clear CTAs on every page.
4. Credible links
Outbound links show that you have conducted thorough research and only share accurate information. Inbound links boost your credibility and authority. Your site should feature both.
5. Images
People want to trust that they can feel comfortable in your care. A great way to establish trust is via images and videos of yourself, your staff, and your office.
6. Payment and insurance information
Patients want to know that they can afford your services before they undergo an appointment. Be transparent about payment info on your site. Include information about payment plans, CareCredit, and accepted insurance plans.
7. Easy navigation
Site architecture for medical practices must be simple and easy to navigate. If it is not, prospective patients will go elsewhere.
8. Quality content
Your website needs quality, well-written content for two reasons. First, it helps your SEO and, therefore, your rankings. Two, it establishes trust with prospective patients.
9. FAQs
It is not uncommon for prospective patients to have several questions regarding everything from procedures to treatment timelines to payment. Dedicate a page to your patients’ most frequently asked questions.
10. ADA accessibility tools
Not only is it common courtesy to make your website ADA compliant but it is the law. If your website is not yet ADA compliant, work with a website developer who can help make it so.
Schedule your website audit today
When it comes to healthcare practice advice, one of the most useful tidbits we have for you is to bring your website up to date. Learn what changes you need to make to do so. Contact Doctor Genius to schedule your website audit.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
