Author
Musarrat Islam

December 05, 2023

Gearing Content Towards Potential Patients

December 05, 2023


We are currently in an era where information is readily available and easily accessible, but how well can you make sense of it? Healthcare information can be challenging to understand due to its vast volume with credible and misleading sources, complex medical jargon and terminology, rapid advances, and ever-evolving nature. All of these factors can possibly turn away potential patients from healthcare providers. At DoctorGenius, we produce content backed by credible sources that bridge patient-provider communication gaps and ensure effective comprehension without compromising on any important details.

Effects of Struggling to Understand Healthcare Information

The inability to fully comprehend information related to one’s health concerns can cause detrimental effects for patients, such as:

  1. Perceived Lack of Effective Communication: Patients can interpret their lack of understanding as a lack of effective communication with the provider. This lack of communication can make patients feel as though the information given to them is not accessible or tailored to their needs, resulting in loss of trust, disengagement, inconsistency with a treatment plan, and further emotional impact. 
  2. Lack of Adherence to Treatment Plans: Patients may find it challenging to understand dosage or important information about possible adverse effects of prescribed medications. Challenges or confusion with a treatment plan can increase the likelihood of struggling to follow their assigned regimen. They may also misinterpret instructions, dietary alterations, and interactions with other medications, which may lead to errors in adhering to their treatment and potentially cause further health concerns. Being inconsistent with medications can impact its effectiveness. 
  3. Lack of Engagement: When patients feel overwhelmed or disheartened by complex healthcare information, they may not be willing to commit to medical advice and can disengage from their treatment plan. For example, if their treatment plan includes lifestyle changes, they may be less likely to actually incorporate those changes into their daily lives because they are struggling to grasp its rationale.
  4. Loss of Trust: Patients can become skeptical of their provider’s ability to advise, diagnose, and treat them if they are unable to understand the information provided. They may feel that their providers are not empathetic to their concerns, becoming unwilling to consult them again or adhere to their medical opinions. 

Simplified Language

Potential patients who find healthcare information difficult to understand may be further stressed and anxious. At DoctorGenius, we understand that content must speak directly to patients. Our team of writers is well-versed in medical terminology and translates complex medical information into a simpler language that patients can comprehend. This allows patients to better grasp the information before deciding to schedule an appointment or consultation.

Patient-Centered Approach

In addition, our content addresses health concerns, questions, and emerging health issues potential patients may have. Healthcare is deeply personal, resulting in a variety of emotions such as anxiety, relief, hope, etc. By considering the emotional aspect of healthcare, we create patient-centered content that offers empathy, reassurance, and support, facilitating patient trust and loyalty. Patients who trust their healthcare providers are more likely to choose and stick with the organization for longer. 

Credibility and Trust

At DoctorGenius, we have access to a network of trustworthy, up-to-date sources and produce content based on the latest research and medical guidelines. Patients often turn to the internet when they have medical concerns, and they encounter a mix of information that may be credible or inaccurate. This may lead to self-diagnoses and at-home treatments that are potentially harmful due to misleading or incomplete information.

Trust is a fundamental component of patient-provider relationships that is only further encouraged by content with credible sources. This also increases the likelihood of adhering to treatment plans and following medical guidelines and recommendations. Patients need reliable information to make informed decisions about their health without worrying about uncertainty. 

Use content backed up by credible sources that speak to patients

With our expertise in simplifying medical language, prioritizing patient-centered approaches, and establishing credibility, DoctorGenius plays a crucial role in making healthcare information more understandable and accessible to all individuals and potential patients, regardless of their level of health literacy. We emphasize the importance of building strong patient-provider relationships, ensuring patients feel heard, understood, and confident in their healthcare decisions, and ultimately benefiting the healthcare system as a whole. 

Reach out to a team member today to learn more about how we plan and create our content to be accurate and insightful and also easy for the average person to understand.

About the Author

Musarrat Islam

Musarrat Islam| Content Coordinator

Musarrat Islam earned her BS in Biological Sciences and Psychology from the University of Michigan-Dearborn. Prior to her current role at Doctor Genius as a Content Coordinator, she worked across multiple jobs in frontline healthcare and conducted intensive research in neurobiology. Musarrat collaborates with other teams at Doctor Genius to deliver tailored and strategic client content to enhance their search engine rankings. She is passionate about serving diverse communities and growing as a skilled communicator, innovator, and creative problem-solver with unique perspectives on relationships between technology, data analysis, marketing, psychology, and healthcare. When she is not working, she enjoys baking, reading sci-fi/fantasy novels, and exploring new cafes.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.

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