Duplicate Content is Safe for SEO

July 14, 2020

Avoiding duplicate content when creating search engine optimization content has been a source of heated debate among SEO professionals. The debate persists partially due to the incorrect assumption that content that appears as duplication will automatically be categorized as spam by search engines. At Doctor Genius, we strive to provide the most up-to-date and accurate information for your business. That’s why learning more about how content duplication affects your rankings can help you make informed decisions about the focus of your marketing and content strategies. 

Should businesses avoid duplicate content? 

When thinking about repetitive content on the web, it’s easy to fall into the trap of believing that if your information is too similar to existing information, it will be automatically be ranked lower on searches. Since somewhere between 25-30% of information on the web is repetitive, it would do a great disservice to consider all of it useless or spam. Search engine programming has evolved to anticipate duplicated information and provide solutions. 

What is duplicate content? 

Content on the internet that is duplicated can be due to the same page being used for multiple locations of the same company or through small parts of existing content being directly reused in blogs as a reference to the original material. Although sometimes duplications are used as manipulation or with malicious intent, such as trying to pass off reused content as new, original content, most of the duplicated content on the web is harmless. Often, multiple variations of the same information end up as duplicate content due to publishing both HTTP and HTTPS versions of websites, pages in different languages, and both www and non-www pages. When the same pages are optimized for both website and mobile use, it can also create repetitive content for search engines. 

How do search engines treat duplicate content? 

Search engines, such as Google, look for identical or very similar pages as a regular part of the content ranking process. Instead of rejecting search results that are the same, the results are instead grouped together under the same search. Similar articles appear as alternative options to the first-ranked article instead of being edited out of the search entirely. Whenever possible, the original source of the content ranks highest along with the webpages that have the most visitors. Google, in particular, has updated algorithms to make sure webmasters aren’t penalized in the rankings due to content duplication. 

Learn more about SEO content

The idea that duplicate content on the web hurts companies by negatively affecting rankings is a myth that has been perpetuated by predatory SEO competitors. As confirmed by search engine engineers and major companies, repetitive content is expected and accounted for during the programming process, so it does not cause a problem unless it is purposefully overwhelming to the point of spam or clearly tries to pass off some else’s original content as their own. Reach out to us to speak with a team member and learn more about our available services. 


Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.

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