A company website fulfills many roles. Above all else, it informs potential customers and clients of the products and services you offer. An integral part of a business page is the blog. These posts should contain relevant content and utilize terms to increase SEO optimization and E-A-T rankings among search engines that direct traffic to the site. Older blog posts may seem to do nothing but take up space; however, even outdated, keeping them may prove beneficial. Learn why your old content is still essential and what you can do to keep it relevant.
What purpose do old blog posts serve?
According to Forbes, company blogs are a way to reach a broader audience by posting information and articles relevant to the business. The more traffic posts get, the higher the site is ranked in search engine analytics, which boosts it in results. When people visit a business site, they like to see an established platform and history. A blog with a higher number of relevant and appropriate posts also lends credence to the business’s credibility. Thus, deleting older posts may not only detract from that but also inadvertently remove articles that continue to perform well.
How can you make old content relevant?
If a search of your blog brings up poor writing or posts that no longer apply, then you may consider deleting them. However, instead of doing that, and risking a decrease in traffic or credibility, there are things you can do to make them relevant again.
Use links
You already know that consistently creating new content helps site visitors to see that you are engaging and relevant. Make older posts productive again by linking them in your newer posts. If a former piece has stood the test of time and is accurate, relevant, and well-written, repost it. There is nothing wrong with recycling material to continue benefiting your business. You may also want to drop blog links in other content on your site. Doing so may garner more views for older posts.
Update content
Your older blogs may have some outdated information. There is nothing wrong with correcting things that are now irrelevant or incorrect. Fix company contact information if that has changed, but do it without deleting the old. If former customers search your previous address or phone number, you still want the traffic directed to your page. Also, leave relevant SEO terms in place as much as possible.
Promote your business wisely
The purpose of a company website is to capture potential clients. At Doctor Genius, we understand how to construct blog posts and flow to garner your business the most traffic. We can take care of your blog posts, maintain the entire website, and take care of all social media sites. With a wide array of packages available, we are bound to have something that fits your business needs. Contact us at 877-477-2311. We are eager to help take your practice to the next level.
Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
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