Showing Office Pictures is Like Yelp Showing Food

September 22, 2020

As a health care provider, you have several challenges to overcome that professionals in other industries do not have to worry about. Among those challenges is your ability to incite trust in prospective patients, demonstrate competency of care, and encourage prospects to choose you over your competitors — all before they ever set foot in your office. While an up-to-date website, strong content, and patient reviews can go a long way toward helping you overcome several marketing challenges, original photos and detailed imagery may be just what you need to overcome the unique three.

A picture is worth a thousand words

You can invest all your resources into beautiful web design, informative content, and strategic SEO, but without supplementing your efforts with high-quality imagery, your efforts may be for naught. According to Solve, websites that feature “good images” receive 94% more views than those without photos or with low-quality images. Moreover, substandard photos may hurt your practice more than a lack of photos, as low-grade pictures send the impression that your brand is cheap, impersonal, and untrustworthy. The right photos, however, can do the opposite and help your practice overcome challenges one, two, and three.

Build trust

Original photography is one of the best ways to build trust in prospective patients. Real images give prospects a glimpse of who you are as a provider and what type of community you have created in-office. Genuine smiles on the faces of real patients and team members help prospects feel reassured that you operate a warm, welcome, and caring environment and that people are happy to be in your care.

Moreover, before and after photos of real patients let you live up to the adage of “show, don’t tell.” It is easy enough to state on your website that you specialize in full-mouth restorations, but convincing patients that this is true requires proof. An image gallery with clearly labeled before and after photos can serve as all the evidence you need, though it cannot hurt to accompany images with patient testimonials as well.

Demonstrate competency of care

Trust and competency go hand in hand. If a prospect does not trust that you can competently manage his or her care, he or she will not choose you despite your other redeeming qualities. Use imagery to provide a comprehensive and visual overview of your services, procedures, and outcomes, such as what we did with our new Doctor Genius video. If you use high-tech equipment in your practice, go beyond original photos and use videos to demonstrate how it works. Do not be afraid to play with photos and video to guide prospects through the patient journey so they know what to expect. Finally, use imagery to educate patients on your services, address common health issues, and provide tips for how patients can protect their health.

Differentiate your brand

Last but not least, original photos are an effective way to set yourself apart from the competition. Whereas many brands still rely on stock imagery, whether because of time, cost, or unawareness, you can set your brand apart by offering a wholly transparent and honest look at your practice.

Attract more patients with tailored solutions

At Doctor Genius, we focus solely on developing comprehensive digital marketing solutions for health care professionals. We know what works and what does not, and we want to share that insight with you. Call us today at 877-477-2311 to discuss ways we are ready to help you.

Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.