The Importance of Keeping Your Social Media Active

April 28, 2020

During the COVID-19 crisis, you might feel an urge to abandon your social media pages. After all, you have so many other things to focus on, including patient care. Your social media channel is actually an important part of patient care during this pandemic. As a trusted provider, your patients and other members of the community count on your social media channel now more than ever. Find out how you can use social media marketing for good during the pandemic.

Keep people informed during COVID-19

Medical and dental practices always want patients to be healthy. This is even more important during the COVID-19 pandemic. Misinformation runs rampant online, and providers can cut through the noise to ensure patients know the facts. This is easy to do when using social media.

Advocate for social distancing

Many people do not understand the importance of social distancing or even what the phrase “flatten the curve” means. However, many listen to community health care providers. Providers can use social media channels, including Facebook and Twitter, to educate patients. Healthcare providers have influence over the people who follow them. Using that influence during a pandemic is critical for the common good and health of Americans.

Help people who need to get tested

With flu and allergy season colliding with the coronavirus, there is a great deal of confusion about who needs to be tested. People are sneezing and coughing their way through the season, and many do not know if they have the virus. Health care providers can use social media channels to explain the symptoms of the virus. Then, people will know if those sneezes and coughs are just allergies, the flu, or something more serious.

Also, providers can give directions for people to follow. Do readers need to visit a provider? Should patients try telemedicine? Maybe social media followers need to self-isolate. Providing this information takes the burden off emergency rooms and urgent care facilities. It also helps people stay healthy.

Show the steps that the practice is taking to keep people healthy

People are afraid and want to be reassured. That includes knowing that medical practices and dental offices are taking proper precautions to combat the spread of COVID-19. Practices are encouraged to use social media to explain how they are keeping the office clean and free of contamination. That can include sanitation practices and screening policies.

Educate about telemedicine

While the world is focused on COVID-19, Americans still deal with other health issues. Some have high blood pressure, while others take medications that must be monitored. Practices can use social media to educate the public about telemedicine as a viable option. Many people are excited to embrace telemedicine instead of exposing themselves while at an office.

Make social media part of your public outreach strategy

Public outreach is more important than ever before. Your patients are nervous and unsure of what to expect. Many will turn to you for advice and information. Speak directly to them through your social media channels. By providing resources and information, you can help limit the spread and ensure that people receive the necessary treatment.

Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.

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