Social Media Presence Explained

December 01, 2020

An essential piece of reaching mobile users and making the most of your digital marketing investment is to build your office social media presence. There is a good chance that your targeted audience may first interact with your brand on a social media platform before ever encountering your website. Having a strong strategy will allow you to build brand awareness, create good organic posts, and convert qualified leads.

Setting up Your Social Media Accounts for Success

Now is a great time to get started if your business does not have any social media accounts yet. Take time to evaluate which platforms may be the most beneficial for your company, such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Understand the Different Social Platforms

Having a general understanding of the various social platforms, the type of content, and the audience they attract can help you set up your accounts effectively. For example, Instagram statistics show the site is most popular among younger adults aged 18 to 34. On the other hand. LinkedIn’s primary users are between the ages of 46 and 55 years old.

Create a Brand Identity

Your office branding should be consistent everywhere people may interact with it. If your company has designed a logo, this image should appear on your signs, marketing collateral, company website, and social media platforms.

Identify Your Goals

Run the numbers to evaluate where your company currently is at versus where you need it to be. If your office is already active on social media, identify which areas you need to improve on and focus on those.  Investing in building brand awareness is important to do before directing your efforts towards lead generation and conversions.

Balance Paid and Organic Content

When using social media, businesses have two main tools to reach people and direct them towards a specific action: paid advertisements and organic content. Your office does not have to have a large following to reach your intended audience, as most sites do not post your ads on your account. Using paid ads can help you get page likes and present your brand to people who fit your target demographic.

Organic content includes posts on your page. Keep up on posting and engage with your audience to establish your brand and draw potential patients to your office. When done correctly, this can help boost your website’s SEO ranking by encouraging backlinking to highly shared content and increasing the number of branded searches on search engines from people who interact with your office on social media.

Build Brand Awareness and Boost SEO With Social Media

In today’s digital world, social media is a necessary aspect of a business. Our team at Doctor Genius can help you build your social media presence as you sit back and watch it grow. Contact us today to learn more about our packages and discover how working with the right digital marketing company can help you reach your business goals.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.