How to Get Back To the Market After COVID-19: What to Know

May 08, 2020

The COVID-19 pandemic has created a crisis like no other. Practices across the country have reduced the hours or shut their doors completely, leaving providers wondering what to do when the pandemic is over. What steps need to be taken to jump back in and see patients again? While it might seem impossible to hit the ground running, you can do just that with a little preparation.

Steps to keep schedules full after the COVID-19 pandemic

It could take months or even a year before life is back to normal. When that happens, patients will be ready to go to local practices. Practices that take the steps necessary to get up and to run quickly will enjoy an influx of patients. Many will even have stronger practices than ever before.

Get financial help

While some practices are closed, others are still open but offer fewer services. In both cases, practices have fewer financial resources available. It is hard to get up and running without any capital, so practices are encouraged to use the available financial resources to put cash into the business. The federal government is currently offering a Paycheck Protection Program to help small businesses, including medical and dental practices, keep employees on the payroll. Keeping employees on the payroll will make it easier to run on all cylinders when the pandemic is over.

The federal government is offering other financial options for practices that have taken a financial hit during the COVID-19 pandemic. These options include loan advances, bridge loans, and debt relief. Practices can use these resources to stay financially healthy during the pandemic. Then, when the pandemic is under control, practices will be ready to get back to work.

Expand hours when reopening

There will be a massive demand for health care providers and dentists when Americans are no longer required to engage in social distancing. Practices are encouraged to expand their hours to meet the demand. Those who do this are more likely to get a larger portion of the patients. If possible, practices should also consider working on weekends until the demand begins to die down. This can help practices generate revenue in the first several months after the pandemic ends.

Broadcast sterilization techniques

The aftermath of the pandemic will likely include psychological changes. Americans will be more fearful of germs and viruses. Practices that want to attract patients will need to make sterilization strategies part of their business models. Simply cleaning more often is not enough. Practices need to communicate what they are doing to the patients. Those who go the extra mile are more likely to generate business.

Get ready to restart your practice

COVID-19 has changed the way you do business. It might seem like there is no end in sight, but eventually, the pandemic will be contained, and you will go back to business as normal. For that to happen, however, you need to take steps to prepare. Get the financial help you need during the pandemic. Then, consider expanding your hours and adopt sterilization techniques so your patients will not worry about getting sick. Then, you can treat patients like you did before COVID-19 took over.

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