Once upon a time healthcare providers could count on word of mouth and referrals to attract new patients. Today, however, most searches for providers begin online, with as many as four out of five people claiming to have made a medical-related search in the past year. Of prospective patients who still ask for referrals, 92% said they sometimes or always check out the doctor’s website to validate the recommendation. Given these facts, it is easy to see why web design for doctors is so important. More specifically, landing page design is crucial to your practice’s success.
Landing page mistakes that may hurt your patient lead generation rates
A landing page is a page on your website that appears when users click on a paid advertisement or search engine result. Landing pages are tasked with several responsibilities, the most important of which is to convert visitors into patients. Because of this enormous charge, it is crucial that you ensure your landing pages are properly optimized and devoid of these costly mistakes.
It lacks important information about your practice
When prospective patients visit your website, they hope to learn a few key things about your practice. Those are as follows:
- Your practice’s name
- Providers’ names
- Your practice’s specialty
- Your contact information
If your landing page does not clearly boast this information, or if the information is not where visitors expect to find it, your conversion rates will suffer. People today — especially those who need healthcare — expect a seamless patient experience, beginning with the initial search for a provider.
It contains a wall of information
The opposite of too little information is too much. If your website greets visitors with a wall of text, you may scare prospects away. While you want to come off as helpful and informative, you must remember that the point of your landing page is to convince prospects to schedule an appointment. To do this, you need only to highly a few key points without overwhelming the reader. Start with a brief introduction, use bullet points to call attention to valuable information and end with a compelling call-to-action.
It contains cheesy stock photos
Building trust with visitors via your website is the number-one way you are going to convert them into patients. Instead of coming off as trustworthy, though, boring stock photos can make your landing pages appear cheap and suspicious. Few people are willing to entrust their health to a practitioner who is unwilling to invest in their medical digital marketing.
If you have the budget to do so, invest in quality lifestyle images. Prospective patients will relate better to photos that show real people like them benefiting from your services. If you do not have the budget, find photos through quality stock-photo sites such as Unsplash, Pexels, and iStock.
It provides a poor mobile experience
Nearly 60% of healthcare-related website traffic comes from mobile devices. If your website is not optimized for mobile search, you are missing out on a huge opportunity to attract new patients. Make sure that visitors can easily navigate your site on a phone and read its contents by optimizing your site for mobile search.
Get help with web design for doctors
Landing page design plays a key role in your website’s ability to generate leads and attract new patients. If your website is not performing optimally or if you think it could perform better, get professional help with web design. Call us today to schedule a site assessment.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
