What Does Social Distancing Mean for Your Practice?

May 19, 2020

Social distancing is in full effect, and COVID-19 has made it more challenging for practices to maintain financial stability. Social distancing, however, does not mean that practices must close their doors entirely or discontinue marketing efforts. There are ways to stay in business during the COVID-19 pandemic and continue acquiring new patients. 

The Importance of social distancing during COVID-19

As difficult as it might be for many practices, social distancing is an essential part of getting things back to normal. Ultimately, social distancing for COVID-19 is the best thing for practices because it may prevent the spread of the virus. This not only protects patients, but it also protects staff at your practice from exposure to COVID-19.

With that said, the pandemic does not mean your business has to discontinue all services and marketing efforts, but rather transition into a new way of treating patients and reaching those in need of your services.

What to expect during social distancing for COVID-19

During the COVID-19 pandemic, social distancing has already caused many practices to only offer necessary or emergency services. This change makes it more challenging for all types of practices, especially those who primarily offer services not considered an emergency. Perhaps more notably, the pandemic has made healthcare and dental workers more vulnerable. Thus staff is required to take more precautions when dealing with patients. 

Ways to stay in business while social distancing

While some practices that do not offer emergency services have closed their doors during the pandemic, others have altered the way they operate. With a little creativity, practices can continue helping their patients and find new ways to reach out to prospective patients nearby. 

Offer emergency services

Many states have requested that medical and dental practices put a halt on most elective procedures but allow for emergency services and procedures that are necessary to continue. While social distancing may limit the services that your practice can offer, transitioning your marketing approach to target prospective patients who need essential and emergency services is a great way to continue acquiring new patients during the COVID-19 outbreak. 

Put in place virtual visits

While virtual visits are not an option for all practices, many can stay in touch with their patients through virtual visits. These allow practices to discuss symptoms with the patient and help them determine if their need is considered an emergency. Staying in touch is not only a great way to treat the needs of patients while respecting social distancing, but it also helps ensure that the practice can keep their patients in the long term, after COVID-19.

Continue new patient acquisition with digital marketing

Practices can continue acquiring new patients while social distancing by altering the way they market. More people are using digital devices while they are at home social distancing, which makes for a great opportunity to increase digital marketing efforts. To learn more about how digital marketing can help your practice during social distancing, reach out to us today.

Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.

Comprehensive SEO Strategy by Doctor Genius: Implement a comprehensive SEO strategy with Doctor Genius, designed to cover all facets of your dental practice’s online presence. From keyword research to on-page optimization and technical SEO, we offer a holistic approach that gradually improves your website’s ranking and visibility. Our focus is on achieving sustainable growth in your online presence, avoiding overpromised results. Partner with Doctor Genius, a dental marketing agency, for a balanced and thorough SEO plan that meets your dental practice’s specific needs.

Elevate User Experience with Doctor Genius Website Design: Doctor Genius knows that a website’s technical features and design play a crucial role in attracting and retaining patients. We build websites for dentists that are not only aesthetically pleasing but also user-friendly and optimized for search engines. Let us enhance your online presence with a website that reflects the quality of your dental practice. Transform your online patient experience with Doctor Genius’s bespoke website design.