Google Trends is a wonderful business tool, especially in the area of healthcare keyword marketing. According to statista.com, Google absorbs about 90% of the world’s search traffic, with Chrome being the number one internet browser across the globe for mobile users. A large majority of people looking for healthcare services will start with an online search, and if your digital presence has not been properly optimized, you could be missing a huge corner of the market. To rank as an option for a prospective patient, you need to be fully invested in search engine optimization.
Search engine optimization for doctors
SEO means constantly monitoring, evaluating, and updating your website to keep up with Google’s ranking algorithm. Your site needs to be indexed to secure attention across a number of search engines, and there are hundreds of factors that go into evaluating the relevancy of a website to a user’s query. When someone looks for “family healthcare practice near me,” Google’s algorithm will pinpoint results that are directly related to their search term. For your site to populate within the list and rank close to the top, trending keywords must appear in your content.
Conducting doctor keyword research
Effective SEO practices require thorough research of the services in your target market and location to find out what prospective patients want. This data will reveal what your competition is doing and how the search engines are currently handling your website. Once you have the information necessary, you can optimize your content with on-page techniques and off-page linking. However, because Google changes the algorithm every few months, you will have to continually conduct keyword research to consistently rank higher on a results page.
Google Trends provides a rich database full of trending keyword searches. These could be a single word or a short phrase, which can be helpful to a specific industry. Google also captures the timeline of searches, breaking down trends according to daily events, global news, or other occurrences. Running keyword research with Google Trends provides the most up-to-date information on what individuals look for online each day.
Influence on healthcare keyword marketing
Google Trends allows you to see what people are looking for in the field of healthcare, though searching in specific areas of practice will yield more targeted results. Google Trends breaks down the area of interest according to regions and related topics, giving you the insight needed to focus on gaining the attention of your local market. When you have optimized your content according to trending keywords, your website becomes more visible in a query. By increasing the traffic on your website, you will continue to improve its overall performance in the ranking algorithm.
Trust the Healthcare SEO Experts
At Doctor Genius, we understand the steep competition you face online from your healthcare competitors. We can create a strong website and social media presence with a customized package that builds your practice and improves your online visibility. Give our team members a call at 1-877-477-2311 to find out more about what we offer.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
