Optimizing Your Dental Practice Website for Local SEO

June 28, 2021

Competition for local dentists can be intense, and using dental SEO can be an effective way to give your practice an advantage. Developing a campaign focused on local search engine optimization can both set your practice apart and attract new patients.

Use local SEO to optimize your dental practice website

Your practice’s website can have an enormous impact on how quickly you gain new patients. Here are some ways to make it as effective as possible. 

Research your keywords

It can be tempting to take the easy route and use generic dentistry terms as your keywords. One of the pitfalls of this method is so many dental practices are also using those terms. Instead, choose specific keywords geared towards services your practice specializes in to attract patients in need of those services.

It is also helpful to include specific city names for people searching for a local practice. For example, just using the keyword “teeth whitening” may get visitors looking for tips on how to whiten their teeth at home or needing their teeth whitened in another locality. However, the keyword phrase “teeth whitening in Akron, Ohio” can attract visitors looking for a practice that provides this service in this particular city, and encourage patients to visit your website or even book an appointment.  

Include links and citations

Mentioning the name, address, and phone number of your practice is called a citation. You should obviously include a citation in several places on the website of your practice, but what can really help boost your practice in the rankings is having additional citations across the web. Listing your practice in relevant directories is an excellent place to start. Some of the directories to start with include the following:

  • Google My Business
  • Yelp.com
  • Yellowpages.com
  • citysearch.com
  • everydentist.com

There are likely other local business directories as well as additional industry-specific directories you can get a citation in. The more listings you have, the higher your practice may rank.

The same can be true of links. Whenever another website posts a hyperlink to your website, it adds credibility and relevance to your website. The more links from other web pages you can get, the more value Google will place on your site, making it more likely to rank your practice higher in the search results. This is a big part of online dental marketing. 

Focus on reviews

Not only does a higher number of reviews help your webpage rank higher, but a large number of positive reviews can also encourage potential patients to choose your practice. According to BrightLocal, 87% of people look at the online reviews of a local business. A large number of reviews can build instant trust with prospective patients. 

Boost your rankings and grow your patient base

Because your practice cannot grow without new patients and a great way to attract new patients is through your website, the team at Doctor Genius puts an important focus on website customization and optimization. We want to help you not only drive traffic to your website but also increase patient loyalty. Reach out to us today to learn more about how we can put together the right package for your practice. 

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.