5 Common Mistake That Hurt a Medical Website’s SEO

July 01, 2021

An optimization strategy for medical practices is a significant investment of both your time and money, so when it fails to yield results, it is crucial that you quickly identify the problem and correct it. Some SEO issues are more obvious, while others may need further investigation. That said, while your site will require a thorough evaluation to pinpoint all the issues affecting your rankings, a good place to start is with the five most commonly committed SEO mistakes. 

Top 5 mistakes that could affect your SEO ranking in healthcare searches

SEO strategies are constantly changing, and for non-SEOers, it can be difficult to keep up. However, if your website and its content do not consistently meet SEO best practices, your efforts may do more harm than good. It is important to know about the top optimization mistakes and what you can do to either avoid or correct them.

1. Misusing keywords

Keywords are integral to your SEO campaign, but they can also spell doom if you use them incorrectly. There are dozens of ways you can misuse keywords — and we are not talking about simply misspelling them:

  • Keyword stuffing
  • Failing to perform keyword research
  • Failing to use semantically related key terms
  • Compromising content quality for the sake of optimizing it
  • Failing to optimize videos, images, and other visuals
  • Failing to optimize headers, title tags, and meta descriptions

2. Publishing low-quality content

Keywords may be integral your SEO strategy, but content is the heart and soul of it. While keywords bring your visitors, the quality of your content is what keeps them on your website, builds trust, and boosts your reputation. If you publish low-quality content, visitors will not stick around to see what you have to say and other industry experts will not link to it, two outcomes that can drastically (and negatively) impact your SEO.

3. Failing to invest in mobile-friendly design

According to a recent survey, 80% of Americans use their smartphones daily, and one in four people use only mobile devices to go online. Of these individuals, 62% use their mobile devices to search for health information online and to perform tasks such as schedule appointments, manage prescriptions, and order prescriptions. If your site is not mobile-friendly, our team at Doctor Genius can help you take the steps necessary to make it so.

4. Failing to keep up with Google algorithm changes

Google updates its algorithms 500 to 600 times a year. While many of these changes are minor and of no interest to most website owners, some are major and drastically affect the way SEOs approach their jobs. If you fail to pay attention to Google’s updates, you may end up making a mistake (or several) that can cost you your rankings.

5. Not monitoring your website’s performance

Regular website audits can tell you what is working and what is not and can help you identify ways to improve your website’s performance. If you want to keep your users and the search engines happy, it is crucial to make website audits a regular occurrence.

Invest in SEO

SEO is an investment and should be treated as such. At Doctor Genius, we specialize in everything from website design for doctors to optimization strategies. Learn more by calling us at 1-877-477-2311 today.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.