Social media is one of the most important and beneficial ways a medical practice can attract new patients and engage with current followers. While many new platforms flood users’ browsers, Facebook remains as relevant as ever in the social media world. After all, according to Statista.com, Facebook has over 2 billion active users each month. That means your online medical marketing strategy should include promoting your practice through Facebook. So where do you begin?
How to create a great business page on Facebook
You need to start by developing a solid business page for followers and potential patients. Facebook allows businesses to include relevant information users may eventually need, such as the location of your practice, reviews, phone numbers, descriptions, and profile pictures. Take advantage of this function by filling in as much information as possible and making it easier for patients to access.
Posting regularly
Once you have created a full profile for your business, start posting regularly. You are much more likely to attract new patients and keep current ones interested by providing fresh, informational content. Include plenty of pictures that show the human side of your practice (not generic stock photos), and try new mediums like videos and polls to see what your followers want to know about your business. After you have generated a good amount of content, you can move onto assessing what works best through analytics.
Assessing analytics
Facebook’s version of analytics is under “Page Insights” on any business page. Through this tool, you can see what kinds of posts perform better and attract more people than others. To discover the most effective posts on your page, experiment by posting several different forms (written posts, videos, polls, fun challenges, etc.) over a set time and assess the one that outperforms the others. Knowing what posts do well organically on the social media platform can help you decide which ones to boost.
How to boost posts effectively on Facebook
Facebook offers the option to boost any post on your page. “Boosting” means marketing to patients online through paid advertisements. By boosting a post, you are getting that post out to a wider audience beyond your current followers and patients. You can pick your target audience (who you want to see the post) and budget. The amount you pay correlates to the number of days Facebook will advertise your post. The more you pay, the greater chances your post will be seen by more people.
If you are just beginning to experiment with boosting, try a smaller budget to see where it goes. The minimum amount you can spend is $1 each day, so consider running a campaign for a month to see how it does. By boosting a successful post several times each month, you can start to see returns on what you have spent, and that can help you determine your budget for running Facebook campaigns.
Grow your audience online
At Doctor Genius, we strive to make social media for doctors easy and straightforward. We work with you to build social platforms that allow your practice to thrive online. Contact us for more information and to learn about our services.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
