Medical marketing involves having a robust online presence so that your practice is visible and easily findable on the web, and online marketing is essential for promoting your practice. Internet users regularly seek out information about their healthcare providers, and doctor review sites are one of the most searched topics relating to healthcare.
Today’s patients are proactive in finding out the background and expertise of their providers. Yet with the proliferation of sites that review doctors, it can be difficult to know which sites are most important, and it can become time-consuming to try to maintain and update your profile on numerous sites. Thus, it is important to know which ones receive the most traffic so that you can remain current on these popular websites.
Update your profile on these sites
Be sure to update your profile on the following websites. These sites garner millions of visits each day and are essential for maintaining a strong online presence.
Google My Business
According to Statista, Google ranks number one as an online search platform in the United States, with more than 270 million visitors in a recent month. Its various outlets, including web and mobile apps, are utilized more than any other search company’s, and it is often the one that internet users rely on to find the location, direction, and hours of your practice.
Healthgrades
Healthgrades has become a leading doctor review site, as it contains information on more than 3 million providers in the U.S. It uses star awards to assess doctors’ performance based on reviews from patients, who select ratings according to the outcomes they have experienced when visiting a particular clinician.
WebMD
WebMD is well-known as a repository of a wealth of health information that patients consult to learn about illnesses, diseases, and treatments. It also has a feature that allows patients to search for a variety of healthcare providers.
Vitals
Vitals is another site that you should update regularly. It touts itself as the largest source of reviews for doctors and healthcare practices, and it categorizes the information by their location, specialty, and insurances accepted.
RateMDs
RateMDs currently has more than 2.5 million ratings and is a go-to source for many online users seeking information about providers. It features patient testimonials about their experiences with practitioners in their local areas.
ZocDoc
ZocDoc is a site that rates and compares providers, but it is unique in that patients can also schedule in-person and telemedicine appointments. Patients can search for a provider by name, location, accepted insurance, and symptom.
Learn more about updating your profile
Maintaining an up-to-date profile will enable patients to easily find your practice and learn about your expertise and services. By maintaining your profiles on the websites mentioned, you will retain your competitive advantage in an ever-evolving online world. Doctor Genius stands ready to help you with all your online marketing needs. Call us today at 877-477-2311 to learn how we can help you cultivate your online profile.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
