Running a healthcare practice is a tough job. Adding regular blogging to your list of duties may seem overwhelming; however, there are steps you can take to make the process easier.
5 tips that make blogging easier
If you are new to blogging, the learning curve can be steep, but these tips can make the process easier.
1. Ease into it
There is a lot to learn when you are new to blogging. It can become overwhelming quickly if you try to learn it all at once. Set some small, achievable daily and weekly goals and gradually expand as hitting those goals consistently becomes routine. Tackle one thing at a time. Take a break if you are starting to get too frustrated.
2. Set aside time specifically for working on your blog
If you try to randomly squeeze in a blog post whenever you have time, you will probably not meet your posting goals. Schedule a specific time to work on your blog and stick to it.
3. Create a content calendar
One of the most stressful aspects of blogging regularly is figuring out what to blog about. This can become particularly stress-inducing if you are always scrambling at the last minute to come up with a topic. You can avoid this problem by creating a content calendar. Write up a schedule of what you plan to post and when and where you plan to post it. Using a content calendar can help keep you on track.
4. Get creative with your brainstorming
There is no rule of content marketing that says that one person has to do every task. Try appointing one person to come up with topics to write about and then have a different person or team of people write about those topics. Consider taking advantage of artificial intelligence tools that can make it easier to identify the best topics to write about. When you are not struggling to figure out what to write, it makes organizing your content calendar much easier.
5. Do similar tasks in batches
Instead of going through the entire process of coming up with an idea, writing a blog, posting your blog, and linking it on social media every day, try grouping similar tasks into batches. For example, choose a day to schedule your posts for the week. Pick another day to write a batch of blogs that are about similar topics. Choose another day for doing your social media marketing. Take advantage of scheduling tools so that you can work on a batch of blogs or social media posts and schedule them to post according to your content calendar.
Let Doctor Genius do the work for you
If you cannot imagine fitting regular blogging into your schedule or you do not have anyone on staff who is well suited to the task, consider hiring outside help. The team at Doctor Genius has experience with content management for healthcare and can write your blogs and social media content for you. When you let our team handle your content marketing, you can focus on what you do best and leave the rest up to us. Contact us today to get started.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
