COVID-19 has had an impact on most industries in the United States, as well as globally. However, the financial impact of the pandemic can be limited through a more refined marketing approach. The daily life of prospective patients has temporarily changed, and they are spending more time online and using digital devices more often. As the way patients operate daily has changed, the marketing strategies of practices should also adapt.
Many healthcare and dental practices are turning toward online marketing strategies to weather the storm during COVID-19, and the effort to focus on digital marketing may lead to an increase in long-term revenue and more resilience if a future pandemic occurs.
Limit the COVID-19 impact on patient acquisition
Offline marketing strategies that many practices rely upon are simply not effective during the pandemic. Billboard ads are not being seen often, as our nation pushes for a strong effort of social distancing and staying home. Word-of-mouth patient acquisitions are also dissipating, with public gatherings and workplaces canceling until further notice, which limits social interactions.
Digital marketing, however, is far less affected by COVID-19 as the use of digital devices increases. There are many ways that practices can strengthen their online presence during the COVID-19 crisis. Notably, cleaning up and improving your practice’s website, increasing content production to reach more prospective patients, and utilizing targeted digital advertisements can all be effective during these trying times.
Digital marketing can have a long-lasting impact
Many practices and businesses alike are increasing efforts in digital marketing to make it through the pandemic, as the benefits may lead to long-term gain. Digital marketing is a reliable strategy for patient acquisition that does not only have to be utilized during times of crisis. Some practices that only did just enough in the past to get by with their online presence are now turning toward digital marketing as a way to increase revenue. Establishing a solid digital marketing platform can make businesses stronger for years to come by providing them with another reliable channel for patient acquisition.
Protect your practice from any future pandemics
While ideally, we will not see another pandemic for more than a century, the reality is that businesses must prepare for unpredictable scenarios. From natural disasters to public health crises, many unforeseen events can occur. Practices that properly prepare by broadening their outreach are often more resilient. The potential to grow your business through an increase in the patient acquisition, along with the ability to reduce the negative financial impact when people are forced to travel less, enhances the ability of a practice to make it through the other side stronger than ever.
Find out more about digital marketing strategies
The temporary effects of COVID-19 put practices in a unique and undesirable situation. However, there is a light at the end of the tunnel. Those who grow their digital marketing efforts during these trying times can be in a better position to weather the storm and become stronger than ever when the dust settles. Doctor Genius offers a range of digital marketing strategies. Get in touch with us today to learn more.
Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
