Dental Marketing: Importance of Creating a Brand

December 30, 2023

Trust is one of the most important things for any dental office to build with patients. Many people have anxiety about visiting a dentist, and even those who do not need to be assured that they can trust how their teeth look and function to your team. Branding is an important component of building trust.

Understanding brand development

There are a few key concepts you need to know to understand brand development.

What a brand is

A brand is essentially a promise to your patients that tells them several things about your practice:

  • What patients can expect from your staff and services
  • Who you and your team are 
  • How you are different from the competition

What branding is

Branding is a dental marketing technique that helps create meaning for your practice’s services and products. It helps current and potential patients better understand what your practice is about by conveying values and unique attributes that set your practice apart from the competition.

Benefits of branding

Branding tells your patients why they should choose you instead of another practice. It also helps build awareness, attract new patients, increase the value of your practice, improve employee satisfaction, increase sales, and build trust.

Developing a brand

There are several key components involved in brand development.

Mission statement

Your mission statement is an explanation of the reason your practice exists. It should honestly describe what your brand values are and how you want your practice to impact the community. It can be helpful to periodically review your mission statement and update it when needed.


Your brand guidelines are like a rulebook that governs how your brand should be presented. Guidelines help keep your branding consistent. Create a brand guideline document and train your employees on it.


Your brand vision is your big picture goal for your practice. It should be achievable and measurable so that it is motivating and you can track your progress.


Your logo is a symbol, graphic, stylized text, or emblem that represents your brand. It functions as the face of your practice because it is a visual element that helps patients recognize and remember who you are. The logo can be abstract or straightforward but should have a purpose and represent the personality of your practice.


Media is marketing materials, such as videos, images, product explainers, commercials, and team photos, that assist with sharing the story of your brand. Your media helps you connect with patients on an emotional level. 


Your website is a digital representation of your practice. It may be the first impression that many patients have of your practice.

Building your brand with Doctor Genius

Doctor Genius offers a variety of services that can help you build your brand. Our team can design a website that will get you noticed and create content that conveys your brand values. We know how to build trust with customers and convince them to choose your practice when selecting dental care. Contact us online to find out more about how we can help.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.