Consistent blogging is an important part of content management for healthcare; however, sometimes it can be difficult to come up with new ideas for blog posts. These tips can help you generate ideas.
How to generate new blog ideas
If you are stuck trying to think of new medical marketing topics to write about in your blog, try one of these methods for generating new ideas.
1. Identify trending topics
Identifying trending topics is a good way to come up with new ideas and attract new visitors to your blog. An easy way to do this is to search for keywords related to your practice on Google and then look at the additional suggested searches.
2. Read frequently asked questions
Answers to common questions on topics related to your practice are another good source of blog topics. Read relevant forums to see what questions are being asked the most.
3. Ask your readers
Surveys can be a valuable tool for content marketing for doctors. Try asking your readers what topics they are interested in reading about.
4. Check social media
Go on popular social media sites, such as Facebook and Twitter. Search for relevant topics and read what users are saying about those topics.
5. See what the competition is doing
Check out blogs from practices that are similar to yours and make note of which topics are getting the most engagement. Write posts on those topics from your unique perspective.
6. Write about what you are learning
Have you recently attended a seminar, read a new book, or discovered a new insight into a topic of interest to your readers? Share what you learned with your audience.
7. Scan Amazon book reviews
Look up some popular books on topics related to your practice. Scan the reviews to find out which topics readers are most interested in and which topics they want to know more about.
8. Write down your ideas
Inspiration does not always strike when you sit down to write a blog. Sometimes good ideas come to you when you are doing something completely unrelated. Jot down these ideas so you do not forget them.
9. Follow up on existing blog posts
Review the analytics for your blog and pick out some of your most popular posts. Read the comments section to see if there are any questions from readers you can answer. Brainstorm ways you can expand on what you have written in a new post.
10. Write a guide
Have you written multiple posts about different aspects of a single topic? Consider writing a guide that links all of these posts together. This provides you with new blogging material, and using internal linking can also boost your search engine rankings.
How Doctor Genius can help
Even when you have a strategy for coming up with new ideas, the task of generating new blog content consistently can be a daunting one. If keeping up with your blog is taking up too much of your time, let the team at Doctor Genius write your blogs for you. Contact us online to find out more about how we can help.
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