What Is Structured Data

October 13, 2020


Getting new clients into your practice requires a reboot of traditional marketing thinking. Part of that is building a web presence that returns high results when new clients are on the hunt for your type of care. Structured data is one tool that can be used to push your site to the top of search results. When working toward broadening your client base, utilizing diverse strategies like this can get your practice increased visibility.

Discover structured data basics

Much like a shape sorter in preschool, structured data’s purpose is to categorize and organize similar information. Like SEO, where keywords can generate a higher ranking in search results, structured data can promote a website by offering searchers a snapshot of information about your page. Structured data is similar to a meta description in that it gives a small amount of insight that is then filtered through search engines and displayed according to the terms set out in the markup language. The most common type of information filtered into structured data is:

  • Photographs or graphics
  • Practice name and type
  • Ratings
  • Comments or reviews

Using data organized in this fashion cuts down the dependence on algorithms to fish for the search results. The structured data puts itself in the position for ranking more readily.

Boost your webpage ranking

Sorting information requires rules. Schema.org is the webpage that is responsible for coming up with the categories, structure, and, ultimately, the rules for how data is sorted. It sifts through published webpages and returns them according to these structured data rules. If you fashion your practice’s website to maximize the established structured data rules, Google and other search engines are more likely to highlight your page at the top, in the rich results. The more prominent your webpage appears, the more visits you get, and the higher the conversion rate. Using the right data points may land your page in the rich results more often than not.

Images

Graphics perform well with potential clients. Why? A webpage that is easy to read through and visually attractive tends to get a higher return rate than those that are devoid of color and images. Plus, when it comes to appealing to structured data, tagging a picture will help push it into the rich results faster. The photos you choose for your practice’s page should be relevant and not too overwhelming to sensitive people. Shy away from graphic illustrations or depictions of conditions, viruses, or injuries.

Ratings

Your website’s comment section is one place that may generate a lot of interest in your practice. Prospective clients like to review feedback to get a feel for the type of service you provide. Having your star rating or examples of client comments show up in rich results gives those people searching the chance to quickly see what public opinion has to say about your practice.

Get assistance now

Getting new clients into your practice requires a reboot of traditional marketing thinking. Part of that is building a web presence that returns high results when new clients are on the hunt for your type of care. Structured data is one tool that can be used to push your site to the top of search results. When working toward broadening your client base, utilizing diverse strategies like this can get your practice increased visibility.

Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.

demo-section-img