Effective Use of Photos on a Medical Practice Website

January 06, 2022

Visuals are one of the most important components of any website. A great design and eye-catching photos are key in encouraging users to explore your site thoroughly. A site with poor-quality images can cause a visitor to click away from your page in a hurry, so you want to make sure you are using the right pictures for your medical practice. Website design for doctors is not always easy, but by keeping these recommendations in mind you can be sure to make the most of your online medical marketing.

How to use photos to boost your brand

Pictures are not just a way to fill up space on a website. They can also contribute to your medical branding and online presence in a positive and attractive manner. Photos are a chance to show off the highlights of your practice. By taking care to only include high-quality, genuine photos with an SEO focus, you can boost the success of your site without a lot of extra effort.

Include alt-text with images

Alternative text has become an essential part of SEO marketing strategies for medical practices. Alt-text is your opportunity to increase an image’s reach by including an additional description of what is in the picture. This describes the image to those who cannot see it, due to browser issues or visual impairment. On top of that, alt-text allows search engines to pick up your picture and site more easily. Just think of it as one more chance to incorporate a keyword that Google can use to find your site.

Incorporate high-quality pictures

Any picture that is unattractive, blurry, or off-brand can discourage patients from going past your homepage. The point of using pictures is to create a visually appealing aesthetic for your site. However, uploading pictures that are too large or complex can slow down your site, which is another way to lose potential patients. To navigate this tricky balance, reduce file sizes and compress each image. Be sure to use file formats that work well online, such as JPEG, PNG, and GIF. Doing this for every photo can maintain image quality while improving the speed of your site.    

Use photos of your own practice

Stock photos are incredibly popular for medical practices. These images are easy to find and often of good quality. However, stock pictures are usually generic and do not say anything about your individual practice. To connect with a patient online, take photos of your own practice. Try including pictures of yourself and your staff so that patients have friendly faces they can form an immediate connection with. Use photos of your waiting room or equipment to give patients a sense of ease and familiarity with your workspace.

Get the most out of your online image

A practice’s online presence is crucial for broadening reach and finding new patients in today’s digital age. Doctor Genius can help you understand and develop SEO strategies with images and website design. Contact us for more information on how to make a site that sets you apart from other practices.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.