How to Write Healthcare Website Content For Local SEO

November 29, 2021

As a healthcare provider, you want to attract as many patients as possible with a strong online presence. Local search engine optimization can help you achieve just that. To reach online users, especially in your local area, your website needs to rank higher in search engine results. Search engines rank websites based on a number of factors, many of which can be improved by producing a dynamic blog. By incorporating blogging into your online medical marketing, you can increase your chances of being discovered by new patients.

The importance of blogging for SEO

Blogs are a huge factor in generating relevant, engaging content that search engines love to rank higher. Not only does blogging regularly keep your site up to date, but it also creates a reliable source for patients to return to for future information. Addressing questions and concerns in a blog that revolve around local issues can boost your local SEO rankings. Check out these ways you can improve your blogging skills to create valuable content for patients in your city or region.

Identify your target audience

Researching and identifying your target audience is the first step to producing an effective blog. Your medical practice may only address certain health issues or provide specific services. Start with these and create content your patients may be curious about. Answer common questions you already know patients frequently ask, and build a blog around this information.

Create original content

This might seem like a no-brainer, but it is easy to get sucked into creative shortcuts that end up cheating your online visitors out of useful content. If you run out of fresh ideas, research what others in your medical field are blogging about. Get the creative juices flowing again by typing keywords into Google to discover the most popular blog topics associated with them, then offer your own knowledge about them.

Address local topics

To attract patients in your region, never hesitate to include location-specific information. While this may not be as useful to patients outside the region, it can help you gain recognition and traction in your local community. This is probably where most of your patients come from anyway, so making content for them is a practical medical SEO strategy.

Make sure the blog is user-friendly  

Not all those who visit your website may be familiar with the internet. Ensure your blog is easy to navigate so that users can find the right information quickly. If your blog appears out of date or is hard to access, you can lose traffic quickly, which negatively impacts your SEO rating.

Include relevant keywords

Keywords should be incorporated into every blog post you publish. These few words or brief phrases are what someone may search for on Google to find your site. The more relevant your keywords are to the content, the greater ranking your website can get. To rank higher in local search results, include keywords that address your location.

Write amazing local content

Discover more ways to write blog posts that positively impact your local SEO with Doctor Genius. We help healthcare practices build a strong, long-lasting marketing strategy. Contact us to learn more about our SEO services.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.