Mobile marketing statistics show that 54.8 percent of website traffic around the world came from someone using a mobile device in the first quarter of 2021. With many emerging digital markets bypassing desktops and skipping straight to mobile, this trend is likely to continue to skew toward mobile devices. What this means for you is that if your website does not function well on a mobile device, you are probably losing out on patients.
Why mobile-friendly sites are important for medical practices
A website design for doctors that is mobile-friendly is important for two primary reasons. The first is how it affects consumer behavior. The second is how it affects the search engine optimization of your website.
How mobile-unfriendly sites affect consumer behavior
According to data from McKinsey & Company, 61% of users probably will not return to a mobile site if it was difficult to use, and about 40% of those users go to a competitor’s site instead. According to a CMS Report, 57% of users will not recommend a business that has a poorly-designed mobile site. The bottom line is that more customers are using mobile devices to research businesses, and when they encounter websites that do not function well on those mobile devices, they tend to move on to a competitor with a more mobile-friendly site.
How mobile-unfriendly sites affect SEO
Search engine optimization is an important part of any successful online medical marketing strategy. Because Google recognizes that an increasing share of search traffic on its site comes from mobile users, it has made how well sites function on mobile devices an important component of how it ranks sites in Google search. This means that, even if your website checks all the other boxes to rank well in Google search, if your site functions poorly on mobile devices, it may not rank as well as it otherwise would.
Most important features for a mobile-friendly site
When planning your mobile marketing strategy, there are several features to focus on to ensure your site is mobile-friendly:
- Visual appeal on a mobile device
- Ease of use
- How easy it is to find information, such as your address and phone number
- Font size
- Buttons and other navigation are easy to press on a mobile screen
- Patients can touch a button to call your office
- Video content plays correctly on mobile devices
Medical practices should ensure that their mobile sites are easy to use by people who have difficulty seeing or who have impaired motor function since many of the people using the site may be older, ill, or have disabilities. Additionally, patients may represent a variety of age groups, income levels, and comfort levels with technology. The site needs to function well not just on new high-end smartphones but also on older, lower-tech models. You can get an idea of how mobile-friendly your site is by using Google’s Mobile-Friendly Test.
Doctor Genius can design your mobile-friendly website
At Doctor Genius, we design with a mobile-first strategy. We can create a website for you that ranks well, is easy to use, converts visitors to customers, and looks and functions just as well on a mobile device as it does on a desktop. Contact us today to get started.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
