Healthcare Marketing 101: Inbound and Outbound

April 20, 2023

If you are working on a medical marketing strategy for your healthcare practice, it is important to use both inbound and outbound channels. This will help ensure your campaign has maximum impact and allows you to be intentional with your branding and strategy. Keep reading to learn more about these channels and how to make the most of each one.

Inbound marketing

Inbound marketing refers to parts of the campaign designed to draw visitors to your website. This type digital of marketing focuses on informative content written to help solve problems for the visitors. It tends to be more subtle and appeals more directly to a smaller target audience. 

What makes marketing like this effective is its ability to be interactive. Everything from social media posts and webinars to blogs and reports can be used to encourage visitors to click on links, like or share a post, or leave a comment. The nice thing about inbound marketing is you can use the same strategy across multiple channels. You should consider using the following five channels, according to Forbes:

  • Podcasts
  • Google retargeting campaigns
  • Bing
  • LinkedIn
  • Email

Another perk of using marketing like this is you can easily measure the results using digital marketing software. You can tell relatively quickly if a campaign is working so less time is wasted on ineffective strategies. 

Outbound marketing

Rather than drawing people in, outbound marketing focuses on getting your message out. It involves non-digital content and is designed to capture people’s attention and sell a product or service. Because its purpose is to reach as many people as possible, this approach is typically more aggressive. There is not necessarily an intended audience. 

For this type of marketing to be effective, the messaging must stand out amidst the millions of other ads put in front of people every day. It is more physical, in the form of billboards, direct mailers, magazine ads, and television spots. The channels are more limited, but there is still a variety. Additional channels, such as the following, can be considered when putting together an outbound marketing campaign:

  • Radio ads
  • Banner and display ads
  • Print ads
  • Events

Outbound marketing is an excellent way to reach customers who may never specifically search for your services or practice. It can also yield immediate results, as people who are impacted by the ads can typically make an appointment within minutes of seeing the ad. 

Develop a robust patient marketing strategy for your practice

To get the highest return for your money, it is important to have a strategy in place. Our team at Doctor Genius knows just how big of a impact the right marketing campaign can have on your practice. That is why we offer both digital advertising and content marketing solutions. Call us today to learn more about how the services we offer can find out how you can create a custom package for your practice. Broaden your marketing horizons and watch your practice grow. 

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.