There is no shortage of dentists these days. Every strip mall, office park, and commerce center seem to house at least one type of dental practice. How can your practice stand out to capture new clients and retain current ones? The keys to success may lie in the way you create an identity for your practice that offers clients something above and beyond what other practices do.
Competition is tough
According to the ADA, in 2019, there were approximately 61 dentists per 100,000 people. In dense populations, this equates to a higher number of available practices for people to choose from when looking for care. Therefore, medical marketing for dentists becomes a key element in getting your practice seen and booking appointments. It is not all about getting new people in the chair, however. You must also keep them coming back, or else the practice will not grow.
Three ways to stand out
Standing out in a crowded industry is an integral part of online dental marketing. With more people resorting to search engines to locate practices, you must find a way to be seen and stand above the rest. Take a look at three ways you can set yourself apart.
1. Offer extended hours
Dental services are usually offered through a standard workday. This means if a client needs to set an appointment, they must miss work or school to attend. When this is not an option for one reason or another, it may mean that a potential client foregoes a trip to the dentist entirely. One way you can expand your practice’s presence is by offering to remain open when others close. Offer days of the week where your office stays open later to accommodate after school and work appointments. Saturday appointments may draw the attention of possible clients as it would allow for less running in an already packed Monday through Friday week.
2. Market the practice’s strengths
Develop a mission statement focused on your unique brand of care. Once you have this, use it in dental PR and online dental marketing strategies. Talk about your strengths and present your office in a visually appealing way. Online, this means posting bright pictures of the office and staff. Ensure that clients feel welcomed when they arrive and offer tours with consultations.
3. Keep in touch with patients
Clients want to feel like they matter. This often impersonal digital age may mean reaching out via portals, emails, and phone calls to follow up and ensure patients are pleased with treatments. Your practice may also benefit from creating blog posts with tips and tricks aimed at retaining clients. Offering additional services and reaching out to current and past clients may also help keep your practice’s name at the forefront.
Allow us to help you!
Online marketing is becoming an integral part of dental practices. At Doctor Genius, we aim to guide you through the digital marketing world to get your practice seen. We can put together a strategy to capture new clients using a variety of methods. Contact a staff member now at 1-877-477-2311 to find out how we can help make your practice stand head and shoulders above your competitors.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
