When it comes to content management for healthcare, an organization’s blog is an ideal platform to strengthen and support your SEO strategy. Each article or entry is a valuable tool to educate and engage your patients, attract new clients, and build your reputation. Because it is so important, you must continually evaluate the success of your blog by looking at the following metrics.
Analyze key performance indicators
KPIs provide detailed insight into the performance of your blog or content and can help inform crucial decision-making concerning content marketing for doctors. These metrics will give you a better understanding of how each blog post is performing and if it is accomplishing what it was supposed to do. While there are many metrics you could evaluate, here are four very important to watch.
1. New subscribers
Blog posts are the gateway to new patients. Each entry is able to develop trust between the provider and potential patient, laying the foundation for a strong relationship between the two. Each blog post should contain a call-to-action to spur additional action, whether it be to make an appointment, sign up for a newsletter, or subscribe to the blog to receive additional information.
2. Total visits
By looking at how many visitors your blog post has had, you will find out a lot about the engaging nature of the content. Headlines need to be crafted in a way that entices the reader to find out more, and the content needs to rank well in search engines. The higher your number of visitors, the more likely it is that you are delivering awesome content labeled with fascinating and gripping headlines. It also indicates a strong SEO performance. Compare different posts to see which topics or arrangements are highly successful.
3. Bounce rate
To be successful, you want page visitors to view more than just a single post on their visit. A 50% bounce rate means that half of the visitors to your page leave after viewing what they wanted on that page. For health care providers, it could mean that your information is not answering their questions, or it was not interesting enough to keep them looking at more content. Find out which content has weak performance and shape your efforts from there. The more pages a visitor sees, the more quickly you can develop their trust.
4. Social engagement
Social media sharing is a vital part of an online medical marketing strategy. People tend to trust providers and facilities that come highly recommended by friends or family. When current patients or even potential patients share your content on social media, it gives you more exposure, similar to a personal referral. Track which platforms get more shares to help direct your attention to both the weak and strong links.
Get help with blog performance
For professional help getting your blog to perform the way it should, contact our team at Doctor Genius. We understand how digital marketing in the health care field works and can customize a service plan for your unique needs. Let our services create a blog presence that is successful in bringing in revenue and driving new growth. Contact us today!
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
