At Doctor Genius, we design Content Ignition Packages (CIPs) to help clients climb in search engine rankings and acquire new patients. Our Production Department accomplishes this by deploying CIPs routinely and publishing a series of highly targeted and keyword-specific blogs. This process helps keep a site fresh in the eyes of Google’s ever-changing algorithm.
What Is a Doctor Genius Content Ignition Package (CIP)?
Each CIP is a series of informative templated blog posts of a specific medical field, ready for rapid deployment. Our system automatically posts these blogs over the course of three to six months, creating a routine of freshly published content that signals to Google that the site belongs to an active dental practice. The algorithm will then compute the content of the blog to determine if the user is an authority on the topic and has a good understanding.
CIPs utilize other search engine optimization (SEO) tactics to boost rankings. One example is internal linking, which is the practice of including links to other pages and blogs on the client’s website that are relevant to the topic at hand. For instance, a blog on how many teeth a dental bridge may replace will contain a link to the client’s service page on dental bridges and sidebar links to other related blogs.
How CIPs Improve Search Ranking for Traditional Dentistry
CIPs have many benefits, more than we can cover in one blog. Our sales and customer success teams can discuss the details of a CIP, its unique features, and how they may work to a specific practice’s advantage. However, to start, these three key benefits illustrate the power of DG’s Traditional Dentistry CIPs:
Content That Helps You Rank for Local Dental Keywords
Doctor Genius offers CIPs for a variety of keywords and healthcare providers. That includes a plethora of packages for those in medical fields, from traditional dentistry to mental health services and more. CIPs can range in size up to 72 blogs, based on the package the client orders. However, Content Ignition Packages are typically 24 blogs devoted to a single keyword. These keyword-focused CIPs help healthcare providers beat out their competitors in search engine results. More specifically, they have a better chance of earning a spot among the top five results for their local listing.
Clients may choose a CIP according to which keyword they would like to target, meaning which service they would like to help more patients with or rank highly for. Examples include, but are not limited to, the following keywords:
- Composite fillings
- Clear aligners
- Dental restoration
- Dental veneers
- Dental implants
- Gum disease
We currently offer 40 Traditional Dentistry CIPs. That means our data and analytics team is equipped to drive organic traffic for 40 different dental keywords.
Works To Establish and Improve Authority
Authority is a key factor in how Google determines a site’s helpfulness and credibility before recommending it to potential patients. Traditional Dentistry CIPs assist in establishing and improving authority by regularly publishing well-researched content. Our content writers complete training to use only credible sources and create high-quality blog posts. This both satisfies Google and reaches patients looking for an answer to their oral healthcare problems.
Seeks To Attract Patients With Fresh, Helpful Content
It is crucial for healthcare practices to have helpful content on their site, not just marketing fluff. Further, a site can have all the helpful information in the world but will not rank well if it is never updated since Google’s algorithm will consider the site to be inactive as it signals a closed practice.
Along with helping to keep the website fresh in Google’s eyes with regular posts, CIPs also help potential patients remain on the website. With internal links to other blogs and pages of relevant topics, patients are more likely to remain on the website for further information before scheduling an appointment. Thus, CIPs promote both a website’s ranking and ensure credible content.
Boost Patient Acquisition With a CIP
CIPs help practices grow their patient base through quality templated blogs designed to boost authority ranking, promote website traffic, and reach more patients. If you would like to learn more about how CIPs may help your website reach new patients, request a free demo. We will work to find the CIP that best suits your practice needs, be it a Traditional Dentistry CIP or another one of our pillar marketing packages.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
