If you have done a Google search recently, odds are good you have seen the answer box pop up in the search results. This box, typically placed near the top of the results, features a list of questions and direct answers related to your search term. Answer boxes can include graphs, pictures, tables, videos, and more, though according to getstat, the most common formats are paragraphs and lists.
Because this box is something the viewers see quickly and generally has a fast answer to their question, websites listed in this box can experience a huge surge in traffic as well as a boost in ranking. By increasing the odds your content is listed in the answer box, you can improve your dental SEO.
Tips to get your content featured
It can be more difficult for small dental practices to get their content placed in the answer box. Check out these ideas to get your online dental marketing wheels turning.
Optimize your keywords and content
When you use keywords search terms often enter and then structure the content around specifically answering questions related to those keywords, you can increase the odds your site pops up when a searcher types in a related question or search term. For example, if your keyword is veneers, include content answering questions about how long it takes to get veneers, how long they can last, and how much they cost.
Watch your formatting
Content formatted in a list, relevant graph, or supporting image often has a competitive advantage. When your content’s style matches the look of the answer box, a search engine is more likely to promote your site. By asking a direct question and providing a clear answer backed up by data and images, a search engine may find your site credible and add it to the answer box. Keep your information detailed and specific, as vague or general information is less likely to be featured.
Make improvements to existing results
Type in common search terms related to your practice and see what answers pop up in the answer box. You may find there is not a great answer to the query. In that case, creating content that provides a better answer is a wonderful way to get your content featured. In some cases, an answer box has yet to be created for that specific question because there are not enough credible sites with answers. Providing a useful answer can open the door for Google to create an answer box based on your content.
Increase the online presence of your dental practice
Website quality, content, and ranking play a huge role in successfully marketing your dental practice. At Doctor Genius, we know the critical impact even small adjustments can have on your website traffic and the number of potential patients who can easily find you online. If you are interested in professional content marketing for dentists, reach out to a trained team member today for more information. Let us help you make improvements and grow your practice.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
