PPC, YMYL, EAT and other SEO Acronyms You Should Know

January 27, 2022

The world of content marketing is full of acronyms that, unless you are part of the industry, are not so simple to decipher. While you may never have a need to speak marketing speak fluently, there are certain acronyms you should know for increasing the reach of your own practice.

10 need-to-know medical SEO acronyms

From SEO to CTR to SEM, there are dozens of terms you are bound to encounter on your quest for more information or during your conversations with your marketing team. To make life easier for you, we are identifying and defining 10 of the most commonly used SEO acronyms in the medical field.

1.     SEO

SEO stands for “search engine optimization.” In the most basic sense of the term, this is the process by which you improve your website to increase its visibility in search engines.

2.     SEM

Many people use “search engine marketing” interchangeably with SEO, but in truth, there is more to it. SEM encompasses all methods a marketer may use to improve a brand’s visibility in the search engines, including SEO.

3.     SERP

The “search engine results page” refers to a page that Google or another search engine provides in response to a particular query. SERPs contain organic, paid, mapped, local, and image listings.

4.     PPC

Whereas SEO helps websites move up in the rankings organically, “pay-per-click” advertising requires marketers to pay for results by bidding on key terms. Whenever a searcher clicks on an ad, the company pays the search engine the amount it bid.

5.     EAT

EAT stands for “expert, authority, and trust.” Essentially, it is a value indicator by which Google judges the quality of a given page.

6.     YMYL

“Your money, your life” may not sound like a phrase you associate with SEO for doctors, but it is relevant to medical content. In a nutshell, YMYL is content with high stakes. If YMYL content presents untruthful, inaccurate, or deceptive information, it could negatively impact a reader’s health, safety, financial stability, or happiness. Because of this, Google pays very close attention to YMYL content.

7.     UX

UX stands for “user experience,” or how a user interacts with and experiences your site. Various factors that affect UX also affect search engine rankings, such as page speed, navigability, readability, and searchability.

8.     CTR

The “click-through rate” tells you how many clicks a link receives compared to the number of impressions. Knowing the CTR of each page or ad that pops up in the SERPs can help you tweak its presentation in the SERPs for maximum effectiveness.

9.     NAP

“Name, address, phone number” is critical for medical practices in particular, as Google pulls this info from online listings to determine which companies to present in local listings. NAP goes hand-in-hand with our final acronym…

10.  LSEO

“Local SEO” refers to the process of optimizing a website for maximum visibility in local searches. Local search relies heavily on targeted or geographically related searches.

SEO-speak is our second language

You do not have time to learn another language. Fortunately for you, we are fluent in SEO-speak and, more importantly, in the processes that help websites rank. See how we can put our knowledge to work for you. Contact our SEO experts to learn more.

Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.