With the popularity of voice-operated assistants, such as Alexa and Siri, on the rise, medical SEO is no longer just about getting on the front page of Google search. Savvy practices need to optimize their sites for not only traditional searches but also voice searches.
7 voice search SEO strategies
Voice search SEO is the process of optimizing content for searches conducted using voice assistants. There are a variety of strategies your practice can employ to improve the online patient experience and get your content ranking higher for relevant keywords used in voice searches.
1. Prioritize local results
Voice searches are more likely to be local queries than text-based searches. The most common local queries are searches for the location of a business and the hours of operation. You can optimize for these types of searches by making sure you include local information on your site and keep it updated. If you have not yet claimed and updated your Google My Business listing, do so. Regularly develop content that answers typical location-based questions.
2. Write in a conversational style
Voice searches tend to be spoken in a conversational style that may include longer, more specific search phrases than traditional search. Producing content written in a conversational style may help you rank better for long-tail keywords.
3. Provide answers to “who,” “what,” “where,” and “how” questions
The majority of voice searches begin with the words “who,” “where,” “what,” or “how.” Create content that answers the most common questions people ask about your practice.
4. Focus on simple keywords
People do not usually search for complex keywords or add a lot of detail when using voice search, and when they do, the assistant often does not understand what they are asking. Keep your keywords simple.
5. Optimize for traditional and voice search
While voice search is becoming more popular, traditional search is still important. Build your content around long-tail keywords that are five to nine words long and have high relevance to your services and products to optimize for voice search. Also include shorter, less specific keywords to optimize for traditional search.
6. Keep your brand easy to pronounce
As much as possible, choose names for products and services that are easy to pronounce. Create material for your marketing campaigns that is memorable and unique.
7. Answer frequently asked questions
Alexa and Siri often use the information from Google’s featured snippets to answer user questions. The more answers you provide to frequently asked questions, the more likely your content is to be featured in these snippets. To increase your odds, draft your FAQs to read like a conversation. Be sure to include the questions you most want to get search hits on in your other content.
How Doctor Genius can help
Medical SEO can be a time-consuming process that many practices have difficulty executing on their own. Our content marketing solutions take the work out of voice search SEO. Our team can help you create content that gets your practice noticed. Contact us today to find out more.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.