Creating a content strategy for your healthcare practice is a great first step in creating a successful business model, but you need to make sure your strategy plans for the future. The content you create now needs to last long after you have posted it. Making useful evergreen content means understanding your audience and addressing concerns in easily digestible pieces.
Ways to establish a long-term strategy
When people have a question, they often turn to the internet first. A report by Statista.com shows that Google processed over 12 billion searches in just one month, but for every search, only a select few websites make it to the top of the results page. If you want your content to stand out and increase business, your medical digital marketing plan should take these seven top tips into consideration.
1. Know your audience
Instead of making content for everyone, focus on your specific audience. You can research your visitors by using analytic tools to learn where most of them come from, what gender they are, and what pages they look at the most. The more you know about your target audience, the easier it is to write content that attracts attention.
2. Focus on education
Your website does not need to focus purely on your practice. In fact, content marketing for doctors often succeeds when it answers common patient questions, describes procedures, and provides valuable information that patients might search for. By focusing on education, you can attract more users to your site simply through curiosity.
3. Research SEO keywords
Including keywords that users might search for is crucial for building your SEO. You can find the right keywords for your practice by typing in your own queries and using analytics. Sprinkle these keywords throughout your website to gradually build SEO and increase the odds of users finding it.
4. Invest in stories
Content that starts with a story is more likely to keep readers engaged until the very end. The longer a user stays on your website, the better your site ranks with search engines — again building credible SEO. Even if you are not a confident writer, do not be afraid to use stories to get a message across or teach readers something about your practice.
5. Make a blogging schedule
Blogging regularly is an essential strategy in content management for healthcare. To make sure you are always posting fresh content, make a schedule for posting at least once a week.
6. Set goals
It can be difficult to progress with your long-term strategy if you do not have clear achievements to aim for. Setting specific goals, such as reducing bounce rate and expanding your patient base, can encourage and give you a focus for several years.
7. Guest blog
Guest blogging on other credible sites boosts your own authority and brings more readers back to your own site. This is called backlinking, and it can greatly improve your SEO. Research authoritative sites with similar content to reach out to for guest blogging opportunities.
Create stellar content
Find out more ways to increase your practice’s business through long-term content goals. Contact Doctor Genius for help setting goals and establishing a solid marketing foundation.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
