In today’s market, it is not enough to rely on a desktop site to attract new visitors and patients. When contemplating website design for doctors, you should strongly consider making a site that is mobile friendly. Although it typically involves extra design work to do so, the benefits can far outweigh any additional time or money required.
10 reasons to make your practice website mobile friendly
Discover insights into the benefits of creating responsive web design and how it can help your practice grow.
1. Reach people using mobile devices
The number of people using smart devices has jumped 74% in the last five years, and will only continue to rise, according to Statista. This generally translates into fewer people relying on desktops or computers to browse the internet, meaning if your site is not mobile friendly, it may not be visible to millions of people.
2. Improve your SEO ranking in healthcare
Mobile devices use a different Google search algorithm, so having a mobile version of your site can help you rank higher on the results page.
3. Remain competitive
Because many other healthcare facilities offer a mobile site, having one is a good way to show patients you are as current with technology as your competitors.
4. Create a better patient experience
So many patients use their smart devices to search the internet that someone trying to find medical help will appreciate being able to locate your practice without having to find a desktop computer.
5. Make it easier for patients to contact you
A patient viewing your page on a mobile device can quickly type in your number or perhaps even just tap a link to connect directly to your phone service.
6. Take advantage of geo-targeting
Many people search for healthcare facilities in their area. A mobile site allows your practice to pop up in the results more easily when someone does a search in your vicinity.
7. Improve visitor engagement
A responsive mobile site can encourage visitor engagement, which in turn helps create a better user experience and decreases bounce rates.
8. Build credibility
A practice with a mobile website may be perceived as more reliable, experienced, and knowledgeable than one still using a desktop site.
9. Achieve a faster loading speed
Sites with both mobile and desktop formats typically load faster than those with only one format. Sites that load faster are more likely to keep visitors’ attention and encourage interaction.
10. Allow your site to adapt to multiple screen sizes
Creating a responsive site allows for a seamless transition between devices. Someone viewing your website on a phone or tablet while out and about can switch to a desktop upon arriving at home without having to start the search process over again.
Broaden your marketing horizons
When it comes to medical marketing online, having a good strategy can make a huge difference. At Doctor Genius, our team understands the need for a strategy that is both current and customized to the needs of your practice. Talk to us today to discover more about our healthcare marketing solutions, including content marketing and responsive websites that can give your strategy a boost. Give your practice the online visibility it deserves.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
