In today’s digitally connected world, it is not a question of if you should use social media, but how. Social media for doctors is more important than ever, as nearly 90% of adults use or have used social platforms to share and seek medical information. Moreover, one in four health professionals use social media daily to contribute their knowledge and advice to users who seek it. The bottom line is, your audience is on social media, your competitors are on social media, and you should be too.
Social media for doctors: Top tips for success
It is not enough to maintain active social media profiles (though that is a start). As a healthcare provider, your audience holds you to high standards, and members expect content that is smart, engaging, informative, informed, timely, and accurate. At Doctor Genius, we have helped thousands of providers exceed followers’ expectations, and now we want to help you. Below are a few social media writing tips to get you started.
1. Optimize your profiles and content
Google gives the same consideration to social media pages as it does any other page on the internet when compiling search results. This means it considers everything from keywords to page authority of each relevant profile. To boost the odds that your social media profiles rank when prospective patients type in relevant queries, carefully optimize your profiles and posted content.
2. Write to become a thought leader
There is nothing wrong with showing your true, quirky self on social media — in moderation. While patients want to feel comfortable in your care, they also want to know that you are a trusted leader in your field. The best way to convey this before meeting prospects in person is to publish informed and relevant content. In addition to garnering prospects’ respect, you can also earn their trust.
3. Be consistent in your efforts
For social media to be an effective online medical marketing tool, you need to be consistent. In addition to maintaining a regular posting schedule, you should also maintain a steady voice. By doing both, you can become more like a reliable friend than the family doctor patients only see once a year.
4. Complement your content with visuals
Health content can range from boring to downright scary. Rarely does it fall into the “happy-go-lucky” category. While you shouldn’t make light of serious health conditions, global health issues, or other medical matters, complement your written content with images to break it up. Visuals are a great way to capture your audience’s attention and, just as importantly, convey complex information.
5. Answer common and not-so-common questions
Never assume that your audience knows what you know, regardless of how commonplace a medical fact is to you or your peers. Use your social profiles to address frequently asked questions within your practice area and to talk about those your patients don’t think to ask. By thoroughly addressing FAQs, you effectively build trust and target long-tail keywords.
Invest in content management for healthcare
At Doctor Genius, we offer comprehensive digital marketing services to healthcare providers throughout the nation. Among our many services are social media marketing and writing. To learn more about how we can help you, call our team at 1-877-477-2311 today.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
