5 Keyword Tips for Small Businesses

November 15, 2021

Every business that is online needs a good keyword marketing strategy to get off the ground. Online competition can be fierce, especially for small businesses that may not be able to contend with large national or international brands. Understanding how keywords benefit your content and how to use them properly can boost your online presence and reach new users.

Top keyword tips

Keywords are a must for building SEO on any website. They allow search engines to guide online users to your website and discover your business. However, throwing any generic keyword into your website’s content is not the most effective strategy. Use these tips to make the most out of your keyword research and improve your online marketing tactics.

1. Avoid competitive keywords

When you first begin to research keywords, you may find that some are more common than others. If large brands seem to be using specific keywords or phrases, it is best to avoid those. Small businesses often cannot compete well with bigger companies, though barnacle SEO practices can be used to take advantage of these keywords.

2. Research long-tail keywords

Long-tail keywords are more specific, longer keywords. These are used by online users who have narrowed down a search and are looking for a specific service or product. While these keywords may target a smaller audience, they are far less competitive and increase your site’s chances of being discovered.

3. Do not underestimate the value of keyword research tools

You may already have a solid grasp on keywords that will attract the right audience to your business, but using a keyword tool never hurts. There are many keywords potential visitors can use to find your business, and a research tool can uncover the broad scope. Google offers a keyword planner for this exact purpose, and you can find other similar tools online to help you discover new keywords to incorporate into your content.   

4. Incorporate localized keywords

Small companies often rely on local traffic to drive business, so it is imperative that you include keywords that specify location. Not only does this decrease the amount of online competition you encounter, but it increases the chance of growing an audience that is already in your area. To localize keywords, just combine your usual keywords with the name of your city, county, state, or region.

5. Focus on quality over keyword counts

It is all too possible to overstuff content with keywords. Not only can this make your posts or articles appear clunky and forced, but it can raise a red flag to search engines like Google. Cramming too many keywords into your website can actually reduce its search ranking, so be careful not to overdo it. This is why keyword research is so important, as identifying and using only the top keywords can maintain the high quality of your content.   

Increase engagement with great keywords

Doctor Genius focuses on SEO, marketing, and keyword generation to bring small business websites into the spotlight. Contact us to learn more tips for finding and using keywords to engage a larger online audience, and grow your business with our marketing strategies.

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