Resources / Author / Nick Adams

Nick Adams

With nearly a decade of writing and editing experience, Nick Adams leads the in-house content writers team as the copyeditor here at Doctor Genius. After graduating from Azusa Pacific University in 2014 with a Bachelor's Degree in English with a writing concentration, Nick worked to build a successful career in content writing and editing through various forms of online content, marketing, technical writing, and more. At Doctor Genius, he oversees the conception, creation, and completion of content from blogs, press releases, and web pages to video text, company processes, and more. As a Copyeditor, Nick also conducts regular continuing education lessons with the writers to promote growth, learning, and enhancing writing skills. Having written or overseen over 500 custom pages, worked on several thousand websites, and clocked in over a million words, Nick continues to help the team adapt and grow with the ever-changing needs of our clients and company.

Nick Adams

All Posts By Nick Adams


Practice Management
Professional Content Writing at Doctor Genius 
It is possible to write about almost any subject with proper research, effort, and time. However, dentists and medical professionals [More..]
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09/17/2020

Practice Management
Google’s “Medic Update” Turns Healthcare SEO Upside Down!
But Doctor Genius Clients Are Still Thriving… Here’s why… In 2016, a study based on 1 million Google search results [More..]
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11/29/2018

Digital Marketing
Reaching Out to Families in Need
While it is easy to become absorbed in smartphones, celebrity gossip and the latest summer movie blockbuster, there are people [More..]
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06/01/2018

Genius Lab
Doctor Genius Joins Over 500 Exhibitors at the CDA Presents The Art and Science of Dentistry, Anaheim 2018
The California Dental Association brings together a variety of healthcare professionals from all areas of dentistry for one monumental event. [More..]
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05/14/2018

Digital Marketing
Don’t Do Today’s Job with Yesterday’s Tools Part I
For any medical practice trying to set up and maintain a website, it can be overwhelming to find all the [More..]
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02/06/2018

Digital Marketing
Oh The Places They’ll Go: The Potential Patient’s Online Journey
The goal of a website for any private practice is to accurately summarize the services of a practice and offer [More..]
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02/01/2018

Digital Marketing
From Planes, Trains and Automobiles to Laptops, Cellphones and Tablets
For many medical practices, it is difficult to bring in and continue treating the generation known as millennials. This untapped [More..]
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01/22/2018

Practice Management
Start the New Year off Right Part III: Quality Content and Support on a Regular Basis
One aspect of websites that many people may not realize is the importance of continually posting new content on a [More..]
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01/18/2018

Practice Management
Start The New Year Off Right Part II: Constant Evolution
A medical professional can acquire and build a website with all of the necessary information, forms and contact abilities to [More..]
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01/09/2018

Practice Management
Start The New Year Off Right Part I: A Functioning Website For Your Practice
While it is fairly easy for a medical practice to have a website, it is an entirely different matter when [More..]
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01/04/2018

Digital Marketing
To Have a Home Part VI: Location, Location, Location
People read left to right on a page in almost all circumstances. When it comes to reading most forms of [More..]
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12/12/2017

Practice Management
To Have a Home Part V: A Picture Can Say a Thousand Words
A page of just text is similar to reading a form or book, except that it may not be the [More..]
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12/05/2017

Genius Lab
New Doctor Genius Video
Here is a new video that breaks down all of the services at Doctor Genius. Hope you enjoy.  
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11/20/2017

Digital Marketing
What You Need to Know About the Latest RankBrain Update
At Doctor Genius, we strive to help our clients remain in the know about the search engine process and any [More..]
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11/20/2017

Practice Management
Doctor Genius: Opening the Doorway to Patients
With electronic devices playing such a key role in our day-to-day activities from communication and scheduling to entertainment, it is [More..]
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11/17/2017

Practice Management
To Have a Home Part IV: Effective Calls to Action
An effective call-to-action can be the final push that a potential patient needs to seek a specific service. People may [More..]
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11/14/2017

Practice Management
To Have a Home Part III: Every Website Needs a Navigation Bar
When you visit any website, you may stay on the one page you need or search the menu at the [More..]
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11/07/2017

Practice Management
To Have a Home Part II: Presentation is Key
Professional presentation for a website is crucial for medical professionals. There are several reasons why proper presentation for a website [More..]
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10/31/2017

Practice Management
To have a home Part I: An Overview
When people visit the homepage of a website for the first time, you want them to have no difficulty in [More..]
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10/24/2017

Practice Management
Brick by Brick Part IV: Maintaining a Steady Stream of Content
Part three of the “Brick by Brick” series, focused on the need for quality content and what that entails. The [More..]
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10/17/2017

Practice Management
Brick by Brick Part III: Ensure Effective, Efficient and Educational Content for Your Website
One of the most important aspects for any website is, of course, the content. Medical professionals need accurate and engaging [More..]
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10/10/2017

Practice Management
Brick by Brick Part II: Necessary Tools for Conversion Setup for Social Media
In a study of over 1,500 adults, the PEW Internet Research Center found that in 2016, around 79 percent of [More..]
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10/03/2017

Digital Marketing
Brick by Brick Part I: A Website Built Strong From the Start
A strong foundation is everything when it comes to a website. Without a strong foundation, the website will never accomplish [More..]
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09/26/2017

Digital Marketing
A Game of Cat and Mouse: Google’s New Algorithm Update
It seems that now, more than ever, there are continuous updates from Google for ranking, search results and just about [More..]
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09/19/2017

Digital Marketing
Bringing More Patients to Your Door: Increasing Click-Through and Conversion Rate
You have the knowledge, you have the expertise in your medical field, you have the location and now you just [More..]
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09/12/2017

Digital Marketing
Bring in Patients Before the School Bell Rings
Once school starts back up, parents face the struggle of balancing school, work, extracurricular activities and medical appointments on a [More..]
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09/05/2017

Digital Marketing
HTTP – HELP! Google’s Rules are Changing in Oh So Many Ways
With Google’s new change, any HTTP website will display the message “Not Secure” on its pages. Similar to the Beatles, [More..]
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08/29/2017

Digital Marketing
Social Media Management: Keeping up with the Joneses
Social media is quickly becoming an incredibly strong method for reaching potential clients, customers or patients in a variety of [More..]
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08/22/2017

Digital Marketing
The Core of Successful Online Marketing: Mobile First Websites
From desktop to mobile online marketing, medical professionals find great benefits in having a mobile first website. In 2015, Google [More..]
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08/15/2017

Digital Marketing
Online Quality Content: The TMI Effect
From hearing about the grotesque horrors from someone being sick to hearing the disturbing tale of someone’s battle with a [More..]
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08/08/2017

Digital Marketing
The key to a more prosperous practice…Are you using effective keywords?
There is no magic trick or big red button that professionals can use to make their website a huge success [More..]
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08/01/2017

Genius Lab
Business of Dentistry: Perfect the Practice – Prevent the Plaque
The business behind the “green curtain” of the dental industry is not as simple as merely having the skill and [More..]
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07/25/2017

Digital Marketing
Class is in Session: Communicating with Search Engines
Creating a website with a unique style and design is important for a medical practice to stand out, but is [More..]
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07/18/2017

Digital Marketing
Website Building: A,B,C…Not as Easy as 1, 2, 3
For any professional practice to stand a chance in today’s market, it is crucial to have a healthy, effective and [More..]
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07/11/2017

Digital Marketing
Be Ready for the Wave of Summer Patients
Be Ready for the Wave of Summer Patients During the summer, a dental checkup is the last thing on the [More..]
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07/06/2017

Digital Marketing
Presenting a Practice: More Than Facts on Notecards
Most likely, everyone has given a presentation at one time or another in life. You put together the poster board [More..]
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06/27/2017

Digital Marketing
Call Tracking: Proven Results
No matter the business or practice, an easy-to-contact phone number is a must. In order for a client to order [More..]
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06/20/2017

Practice Management
Strong Support, Custom Content, Constant Communication
No one likes to remain on the phone, going through the hellish battle of hearing an automated voice repeat the [More..]
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06/13/2017

Digital Marketing
#PoweroftheHashTag
The PEW Research Center finds that 24 percent of participants use Twitter and 31 percent of participants in the study [More..]
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06/06/2017

Digital Marketing
Get patients involved in their care
No matter how many times the dentist reminds patients to brush and floss at each visit, there are always those [More..]
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06/01/2017

Digital Marketing
The Most Common Tech Problem for Dentists
You are a Dentist. You went to medical school and got the degrees. You opened a practice. Now, you are [More..]
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05/18/2017

Genius Lab
CDA Event: Opportunity, Innovation and Community, All in One Place
The California Dental Association, CDA, is presenting The Art of Science and Dentistry at the Anaheim Convention Center in Anaheim, [More..]
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05/02/2017

Genius Lab
CDA Weekend: The Art and Science of Dentistry
Dental and business professionals alike gather at The Art and Science of Dentistry in the Anaheim Convention Center. Doctor Genius [More..]
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04/26/2017

Digital Marketing
DIY Self-Straightening Options Versus Professional Care
With the advancements in dental products that people can buy over the counter, people may avoid regular checkups at the [More..]
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04/20/2017

Digital Marketing
Understanding the Needs of Your Patients
With any business, from a private practice to a restaurant, understanding the needs and desires of the clientele is crucial [More..]
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04/13/2017

Digital Marketing
Steps to Drive Patients to Your Practice with Google Maps Marketing
In 2013, GE Capital Retail Bank’s Second Annual Shopper Study found that 81 percent of shoppers research online before visiting [More..]
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04/04/2017

Digital Marketing
Live, Laugh, Smile: Build a Positive Experience for Patients
Eating a delicious meal, seeing an old friend, going to a party, going to the beach, driving a new car [More..]
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03/30/2017

Genius Lab
Business of Dentistry: How to Start Your Own Practice
Starting your own practice can seem simple enough. Get the degree, practice dentistry for a few years, rent the building, [More..]
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03/23/2017

Genius Lab
March Event: How to Retain New Patients in Your Practice
For most patients, location, services, price, insurance coverage and reviews are some of the main factors that decide where they [More..]
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03/07/2017

Practice Management
More than Just Magic: SEO Services at Doctor Genius
With the vast potential for reaching patients in the digital marketing landscape, private practices need to know the best methods [More..]
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03/02/2017

Digital Marketing
How to Build Trust with Patients
Founder and CEO of the company, By Monday, INC., Lary Myler writes on Forbes.com that “it’s a lot less expensive [More..]
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02/21/2017

Digital Marketing
Benefits of Sharing Patient Reviews Online
Reviews are a crucial part of an effective online presence, regardless of the business practice. For a private practice, having [More..]
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02/16/2017

Digital Marketing
Solving Problems for Patients
As a professional medical practice, solving the problems of patients is usually the main reason the patient is even at [More..]
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02/07/2017

Digital Marketing
Helpful Hints on the Ever-Changing Digital Marketing Landscape
With the constant advancement of technology and online connectivity, the potential for a healthcare provider to have an effective digital [More..]
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01/31/2017

Genius Lab
Getting Your Patients Through The Door: A Recall System That Actually Works!
As a dental practice, getting patients through the door for the first appointment is great but not the only necessity. [More..]
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01/24/2017

Genius Lab
Doctor Genius Enhanced Portal Review Webinar & Dental Practice Financing
With the services we provide at Doctor Genius, clients have the tools to branch out in the digital media platform [More..]
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01/17/2017

Genius Lab
The Doctor’s Guide for Marketing to Millennials
With the changing market, medical professionals need to know how to draw in more clients. Even with a website and [More..]
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01/16/2017

Genius Lab
Welcome to The Study
Doctor Genius is proud to announce the launch of our new blog, The Study. This part of our website will [More..]
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01/10/2017

Digital Marketing
Social Media Power Tips for Dentists
As a dentist, there are easy ways to energize your social media efforts so that you can engage more patients. [More..]
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11/04/2016

Digital Marketing
Local Searches Are on the Rise
Google has reported that mobile searches containing the phrases “near me” or “nearby” have doubled over the past twelve months. [More..]
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11/04/2016

Digital Marketing
Use Coupons and Events to Drive Client Conversions
Do you offer coupons and if so, how do they impact your conversions? This is something that every retailer needs [More..]
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11/04/2016

Digital Marketing
A Blog is the Heartbeat of a Company Website
Even if you don’t know much about blogs, it’s probably obvious to you that they have become more and more [More..]
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11/04/2016

Digital Marketing
Learn the Basic Components of SEO
As experts in local SEO, we are asked a lot of questions by businesses regarding what search engine optimization actually [More..]
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11/04/2016