Nick Adams

February 21, 2017

How to Build Trust with Patients

February 21, 2017

Founder and CEO of the company, By Monday, INC., Lary Myler writes on that “it’s a lot less expensive to keep a current customer than to acquire a new one.” A key component of a successful private practice is to build trust with patients and have them make return visits, relying on the practice’s expertise for treatment. Lately, it seems that many businesses rely on discounts and specials to bring in more consumers. Many private practices charge fair and average rates already, making discounts unnecessary. Fortunately, Doctor Genius can help a private practice establish trust with patients without relying on constant deals or discounts.

Consistency online and in the office

While there is nothing wrong with a private practice offering discounts or specials on specific procedures, no effective business model can offer them consistently. Offering too many deals on a regular basis can increase costs and lead to financial difficulties in the future. Establishing trust with patients will require more than discounts. The patient needs to feel that this practice will treat his or her health issue efficiently and at a fair cost. BizReport states that 76 percent of consumers view customer service as a test of how much the company values them. Having a website can be extremely beneficial for a private practice, granting current and future patients access to information about the practice and services provided. Regardless of what the website states, if the patient finds out that the practice does not offer that specific service or does not follow through on the web content, then the patient is more likely to leave the practice. In order for patients to trust a private practice, they need to find consistent information on the website that matches the core values of the practice. At Doctor Genius, we work with the client to provide quality content for the specific practice and the services it provides. We can help to target what patients look for in a website for a private practice and incorporate it onto the web pages. With consistency, the patient should not feel cheated when arriving at the practice.

Keep an active online presence through website and social media platforms

A private practice can have a website and social media platform, but not rank high in Google search results. This means that no one will be able to find the private practice’s website online unless they type in the precise name of the practice. In other cases, a private practice will have a website but not update any blogs or posts on a social media page. Thus, the client finds a website that does not have an active post from within the current year. In other cases, a website without reviews from the last year will also push patients away from the website. A lack of updated content can make a patient feel the practice is also outdated or not on top of things, motivating the patient to look elsewhere.  

“…76 percent of consumers view customer service as a test of how much the company values them.”

  At Doctor Genius, we can keep up regular blog postings to a website and keep up regular social media posts as well. We understand that it can be difficult for a private practice to balance taking care of patients along with keeping up an effective online presence in the digital landscape. We maintain active content circulating on a website to help keep the website current. For more tips or information on our services, read some of our blogs and call us.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice or business by helping them reach, engage and convert consumers into patients to their practice doorstep. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth. We construct a website for your practice, establish an active online presence, build and constantly update a social media page, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.

Hear the difference we make — watch our clients share their transformative experiences in their own words.

  • Discover how Tim Smith Dental revolutionized its online visibility and patient communication with Doctor Genius, leading to an impressive increase in new patient calls. Read the full story of their partnership and learn why Doctor Genius is the smart choice for marketing your dental practice.
  • Discover how Dr. Hal M. Hirsch transformed his dental practice with Doctor Genius, achieving remarkable improvements in patient acquisition and online visibility. Learn more about his success story and how you can experience similar growth for your practice.
  • Success story: Discover how Premier Dental Care of Utah transformed its online visibility and dramatically increased new patient acquisition with Doctor Genius’s SEO strategies. Learn how your practice can achieve similar growth by reading their story.
  • Explore how Dr. Rafik Riad’s switch to Doctor Genius marked a turning point in marketing success for his dental practices. Learn about the genius strategy that boosted patient acquisition and online visibility in our full article.
  • Doctor Genius described in a single word? ‘Transformative’ captures our unparalleled impact on clients’ success. Discover how our expertise can revolutionize your practice.

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