Dr. Rafik Riad discusses his unfortunate experiences with previous marketing companies that did not help him achieve his goals and, in fact, cost him thousands of dollars. After almost giving up on outsourcing marketing companies, he decided to give Doctor Genius (DG) a try after a recommendation from a former employee. Taking this chance with Doctor Genius completely changed his perspective on marketing providers, as he was delighted by the uptick in new patients. Making the switch to DG came at the right time as Dr. Riad had just launched a new practice and needed the marketing to get it off the ground.
Dr. Rafik Riad, owner of Oak Tree Dental in Poway and Scripps Ranch Dental in San Diego, partnered with Doctor Genius for both of his practices. They are both family dental practices that cater to patients of all ages. They provide cosmetic dental treatments along with general dentistry services such as checkups, teeth cleaning, veneers, and more. After evaluating and assessing his results with Doctor Genius for his first practice, Scripps Ranch Dental, he signed a contract with DG for his new practice, Oak Tree Dental.
The Problem: Cost and Ineffective Marketing Strategies
Dr. Riad experienced a few unfortunate partnerships with marketing companies that cost him thousands of dollars and did not help him generate more revenue than before signing up. After almost giving up, he decided to take a chance on a recommendation from a former employee and give Doctor Genius a try for his Scripps Ranch office. A strong marketing and SEO strategy was essential at the time because he had just opened a new, larger dental practice, which is why he had to get his choice of marketing agency right.
"Dr. Riad experienced a few unfortunate partnerships with marketing companies that cost him thousands of dollars and did not help him generate more revenue than before signing up."
Previously, Dr. Riad focused all of his marketing efforts on Google and Yelp ads, which did not work. He spent a large amount of time and money on advertising and trusting marketing companies that promised traction but could only deliver an aesthetically pleasing website. According to Riad, he felt his ranking significantly dropped - “internet suicide in the marketing world.”
He decided he needed to find a different approach. As he eloquently stated, “You can't solve your problems the same way you created them.” Upon asking around, he came across Doctor Genius from a colleague who had seen great results in terms of online ranking and patient acquisition. Dr. Riad understood the approach - a sole focus on search engine optimization - and believed in it. After a few months of steady improvement, he was sold. As he put it, “The approach is Genius.”
Dr. Riad understood the approach - a sole focus on search engine optimization… As he put it, “The approach is Genius.
Starting an office from scratch means the number of new patients is zero. As Dr. Riad explains, “I would have maybe five or six patients a month that are walk-ins, which is understandable.” But after three months of switching to Doctor Genius, he started to notice a steady growth month over month. By about month four, he had 10 new patients, then 15, and, soon after, 20. This is why Dr. Reid summed up by saying, “I think for what I'm paying and what I'm getting, it's a really, really good business plan.”
Remaining loyal to a company that is mindful of your interests has perks. “I have to say, especially because my office is brand new, everything is very clear. I do see a lot of phone calls coming from the Doctor Genius platform from people seeing me online.” Riad advises others to believe in the system, believe in the approach, and they’ll likely see results, just like he has.
The Genius Factor
If you are seeking a boost in your online presence, improving your search engine ranking, and attracting more patients, we invite you to partner with us. Our patient-first technology and customized strategies can completely revamp your practice and help you gain the traction you need.
Don't miss out on the opportunity to revolutionize your healthcare marketing. Contact us today and start your journey towards increased online visibility and patient acquisition with Doctor Genius.
“I have to say… I do see a lot of phone calls coming from the Doctor Genius platform from people seeing me online.”
