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Amal Rockn

During her undergraduate career at Cal State Fullerton, Amal Rockn wrote for the Daily Titan, producing daily print and online content. After earning her BA in Print Journalism and Human Communication Studies, she built her writing career by interning at various magazines and local newspapers. She then went on to freelance writing for CairoScene magazine while traveling around Egypt. Amal acquired writing skills and techniques that focused primarily on digital media writing, providing her with essential tools required to write for the wide array of industries providing content online. Amal started as a content writer at Doctor Genius in the Summer of 2020. She is part of the larger content marketing team responsible for producing all written content and media for clients. She began in the content department as a content writer, writing for various services we provide, including blogs, webpages, content packages, video scripts, and social media posts. Through her training programs, Amal now has a strong grasp of the healthcare industry, SEO fundamentals, and information pertinent to social media. Her dedication, work ethic, and mastery of writing have propelled her to the position of marketing specialist, where her role has shifted to covering Doctor Genius’ marketing communication efforts and working on our improved social media strategy.

Amal Rockn

All Posts By Amal Rockn


Tim Smith Dental Deems Doctor Genius the Smart Choice When Choosing a Marketing Company

Dr. Tim Smith of Tim Smith Dental spoke with the Doctor Genius team to illustrate the difference he’s experienced in new patient calls since partnering with DG. His main concern was patients not finding him online and not understanding the primary services he provides that set him apart from others. With Doctor Genius, he’s seen a significant improvement in patient communication and an increase in new patient calls for specific services. He chose DG upon a recommendation from Next Level Practice (NLP), a nationally renowned dental consultant group. With DG, he found ease in terms of practice management and software integration, and he deems DG “easy” in helping him accomplish his goals.

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02/29/2024

Hal M. Hirsch DMD, FAGD Commends Doctor Genius for its Efficiency

Dr. Hal Hirsch of Hal M. Hirsch DMD, FAGD speaks to his increased new patient calls and search engine ranking thanks to Doctor Genius’s effective and efficient marketing strategies. His practice was not showing up in Google searches, and his previous website had egregious errors that drove patients away. After switching to Doctor Genius, he saved more money, had a beautiful, functioning website, and, most importantly, saw a tremendous improvement in patient acquisition from online visibility.

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02/29/2024

Summit Periodontics & Dental Implants Deems DG a Valuable Asset in Acquiring New Patients

Shay, the long-time office manager of Summit Periodontics & Dental Implants, spoke with us about their struggles with prior website marketers and improved patient acquisition after switching to Doctor Genius (DG). Since their switch to DG, the practice has not only seen an increase in new patient calls but has also received an increase in online traffic, albeit at a lower cost. That’s why, when Shay was asked to describe Doctor Genius in one word, she replied, “Valuable.” As you’ll read, she believes Doctor Genius delivers on the valuable results advertised online and during the initial sales pitch.

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02/21/2024

Premier Dental Care of Utah Sees a Dramatic Increase in New Patient Acquisition

Dr. Devin Davidson goes from being virtually invisible online to an influx of new patients from implementing Doctor Genius’s SEO Strategic Framework. After trying a ton of advertising and marketing strategies, he opted for a company that works primarily in SEO and new patient acquisition tactics and has since seen a drastic change in new patient calls from online. Aside from fulfilling his practice goals, his team at DG has been quick and responsive to all his needs from day one.

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02/20/2024

Dr. Toni Carr Remains a Loyal Client for Years Due to DG’s “Responsive” Nature

Dr. Toni Carr regards Doctor Genius as responsive, supportive, and reassuring in fulfilling her practice’s needs. Her practice has seen tremendous growth in terms of new patient calls since signing on with DG years ago. What has kept her a loyal client is the ongoing support she’s received from her personal team and the ease it takes to implement new changes or additions to her website.

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02/20/2024

Scripps Ranch Dental Regards DG’s Approach “Genius”

Dr. Rafik Riad discusses his unfortunate experiences with previous marketing companies that did not help him achieve his goals and, in fact, cost him thousands of dollars. After almost giving up on outsourcing marketing companies, he decided to give Doctor Genius (DG) a try after a recommendation from a former employee. Taking this chance with Doctor Genius completely changed his perspective on marketing providers, as he was delighted by the uptick in new patients. Making the switch to DG came at the right time as Dr. Riad had just launched a new practice and needed the marketing to get it off the ground.

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02/13/2024

Words to Describe Doctor Genius: A Compilation

At Doctor Genius, our numbers speak for themselves. We often point prospective clients to our reviews and case studies but have found that live testimonials from doctors provide a more descriptive, personalized touch. When we asked four different clients to reduce their understanding of our practice to one word, we received four answers that were very closely related.

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02/06/2024

Altamonte Smiles Reels in Patients by Implementing SEO and Marketing Strategies

Dr. Arnold of Altamonte Smiles met Doctor Genius to explain that he chose us over his previous provider to improve the odds of keywords ranking on Google’s first page. Since making the change, he noted that his practice has climbed up the local listings to the first-page results list for several keywords. Not only did Dr. Arnold’s website receive a makeover, but his new patient acquisition has increased due to this innate online visibility.”

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01/24/2024

Comprehensive Guide to Dental SEO: Elevating Your Practice in the Digital Landscape

The digital landscape is ever-evolving, and to stay competitive, dental practices must evolve with it. The advent of the internet has significantly altered how patients find and choose their dental care providers. According to a recent study by Pew Research, 77% of patients used search engines like Google, Bing, or Yahoo to find their healthcare providers. This comprehensive guide aims to demystify the realm of Search Engine Optimization (SEO), a crucial digital marketing strategy that can significantly enhance your practice's online visibility. By mastering SEO, you can ensure that your practice appears at the top of search engine results, attracting a steady stream of new patients and achieving long-term growth. This guide will provide a roadmap for elevating your practice's online presence, covering essential SEO strategies, tools, and best practices tailored for the dental industry. Whether you're new to SEO or looking to refine your existing strategy, this guide will equip you with the knowledge and resources necessary to thrive in the digital age.

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01/19/2024

Practice Management
Caller IQ: Improving Your Calls With AI
Doctor Genius (DG) is releasing our newest patient experience product: Caller IQ. This new offering was designed to improve the [More..]
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01/17/2024

Why Medical Practices Should Prioritize Voice Search Optimization

Video Search Optimization must be part of all medical practice strategies because 50% of adults now report using voice search daily, and the most common voice search affecting medical practice is local search inquiries. Medical practices and medical SEO agencies who develop a voice search strategy are, therefore, better able to pool in patients who have become growingly reliant on voice search. We can also anticipate this trend to continue, with the number of search queries performed by voice assistants doubling between 2020 and 2023.

This article discusses Doctor Genius's approach to content and structured data for voice searches. This article will go through the insights we've gained from tracking experts in Google's search analytics, as well as their competitors, and many of the lessons we have learned first-hand. We hope that medical practice owners reading this will better understand the advantages of having a clear voice search strategy for content and structured data.

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12/12/2023

Genius Lab
Genius Spotlight Series, Episode 9: Quality Assurance
The Quality Assurance department at Doctor Genius consists of two teams: Quality Assurance (QA) and Quality Control (QC). These two [More..]
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11/27/2023

Genius Lab
Genius Series: Onboarding & Implementation
Of our client-facing teams, we have Onboarding and Implementation – both of which fall under the grander Customer Experience (CX) [More..]
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08/04/2023

Genius Lab
Find Doctor Genius at the Annual AGD Tradeshow in Las Vegas
Doctor Genius is excited to join the Annual Academy of General Dentistry (AGD) tradeshow at Caesar’s Palace in Las Vegas, [More..]
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07/12/2023

Genius Lab
The Annual Academy of General Dentistry (AGD) Tradeshow
Doctor Genius is thrilled to join the Academy of General Dentistry (AGD) Foundation on July 19th – 22nd at Caesar’s [More..]
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07/06/2023

Genius Lab
Genius Series: IT Department
Operating behind the scenes at Doctor Genius, the IT department is responsible for maintaining the smooth operation of DG and [More..]
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06/28/2023

Practice Management
Google’s New Algorithm Update: Details You Should Know
Google set out yet another update to its continually growing and changing algorithm, intending  to introduce changes in the social [More..]
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06/15/2023

Genius Lab
Doctor Genius at the Annual Colorado Dental Association (CDA) Annual Session
Doctor Genius is excited to once again join the Colorado Dental Association (CDA) Annual Session on June 8 – 10th [More..]
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06/06/2023

Genius Lab
Doctor Genius Presents New and Updated Features at the CDA
The California Dental Association (CDA) Presents the Art & Science of Dentistry at the Anaheim Convention Center is happening from [More..]
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05/16/2023

Genius Lab
Genius Series: Engineering Department
Operating behind the scenes at Doctor Genius, the Engineering department is responsible for much of DG and our clients’ sites. [More..]
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11/14/2022

Genius Lab
Genius Series: Sales Department
The Sales Department is at the frontline of Doctor Genius and our clients, responsible for branding and representation. Our Sales [More..]
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08/24/2022

Practice Management
How CIPs Can Improve Online Ranking
Doctor Genius designed content ignition packages (CIPs) to boost client ranking and provide supplemental content for users on their sites. [More..]
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07/05/2021

Practice Management
Google’s May Page Experience Update
Google set out yet another update to their ever-growing and ever-changing algorithm. This new element, called Page Experience, will be [More..]
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06/12/2021

Practice Management
Designing the Content Ignition Package (CIP) for Keyword Ranking
Content Ignition Packages (CIPs) are intended to “ignite” a client’s site by providing timely, relevant content on a consistent basis. [More..]
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06/09/2021

Practice Management
The Doctor Genius Content Ignition Package (CIP)
Content Ignition Packages, or CIPs, are a series of blog posts that help our dental clients boost their organic ranking [More..]
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06/02/2021

Digital Marketing
Find Your Businesses Using Google My Business
Understanding the guidelines set by Google My Business, or GMB, can establish your practice apart from your local competitors. The [More..]
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02/08/2021

Digital Marketing
Original High-Quality Photography Boosts Consumer Confidence
The use of high-quality original photos in marketing has not only become a common practice but is an essential component [More..]
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02/02/2021